SimplePractice · 6 days ago
Growth Marketing Manager, Paid Media Operations
United States
Full-time
Remote
Entry, Mid Level
$100K/yr - $125K/yr
2+ years expSimplePractice is a company dedicated to improving access to quality care for health and wellness clinicians. They are seeking a Growth Marketing Manager who will leverage various digital channels and in-product experiments to drive customer acquisition and retention, focusing on scaling marketing efforts and optimizing campaigns.
Health CareSaaSSoftware
Responsibilities
Develop and execute multi-channel performance marketing strategies across:
Drive high-quality leads through platforms like Google Ads and Bing Ads
Manage campaigns on platforms such as Facebook, Instagram, LinkedIn, and TikTok
Utilize tools like Taboola and Outbrain to expand reach and engagement
Design and execute campaigns using platforms like DV360 or The Trade Desk
Create engaging video ad campaigns to drive awareness and conversions
Plan and execute growth marketing initiatives focused on customer acquisition, retention, and revenue growth
Implement rigorous A/B testing for creatives, copy, targeting, and landing pages to maximize ROI and optimize conversion funnels
Identify opportunities for scaling successful campaigns and experimenting with new channels or strategies
Identify use cases for AI tool integration in order to increase our speed to market, reduce CAC, & improve LTV
Develop, launch, and optimize paid media campaigns across various marketing platforms such as Google Ads, Facebook Ads, Reddit Ads, and LinkedIn Ads
Build and manage audience lists, including segmentation, retargeting, and lookalike audiences to improve campaign effectiveness
Coordinate with designers and content teams to ensure creative assets are correctly trafficked, tested, and optimized for different ad platforms
Monitor KPIs, conduct A/B tests, analyze data, and adjust strategies to improve performance
Design and implement in-product growth experiments (e.g., testing bespoke onboarding flows for specific user segments) to optimize user activation, conversion, and retention
Allocate and optimize ad spend across platforms to maximize ROI
Work closely with cross-functional teams, including content, design, and analytics, to ensure campaign success
Stay updated on the latest digital marketing trends, platform changes, and new advertising opportunities
Proactively apply AI tools (including LLMs, predictive analytics, and agent systems) to enhance and scale all facets of marketing operations, from campaign strategy and audience targeting to creative optimization and performance tracking
Analyze performance metrics such as Customer Acquisition Cost (CAC), Lifetime Value (LTV), and other KPIs to evaluate and improve campaign success
Build dashboards and reports to communicate insights, trends, and performance to stakeholders
Continuously optimize campaigns to improve efficiency, reduce costs, and increase ROI
Partner with cross-functional teams, including product, sales, and customer success, to align growth strategies with business objectives
Collaborate with creative teams to develop high-performing ad creatives tailored to target audiences
Leverage experience in SaaS and SMB markets to identify and target ideal customer profiles
Understand the unique challenges of scaling SaaS and SMB solutions and tailor strategies accordingly
Qualification
Required
2-3 years of hands-on experience in performance marketing and full-funnel growth strategies
Proven track record in leveraging various digital channels and in-product experiments to drive customer acquisition and retention
Experience in SaaS and SMB environments
Proficiency with platforms like Google Ads, Facebook Ads Manager, Taboola, Outbrain, DV360, and YouTube Ads
Hands-on experience building marketing campaigns, creating audiences, and trafficking creative
Familiarity with modern AI tools (e.g., LLMs, AI-powered SaaS solutions, agent creation systems like N8N)
Strong knowledge of performance metrics such as CAC, LTV, and ROI
Familiarity with tools like Google Analytics, Tableau, or Looker
Proven experience in A/B testing, data-driven decision-making, and growth hacking methodologies
Ability to craft engaging campaigns that drive results
Excellent written and verbal communication skills, with the ability to present data and insights clearly
Preferred
Healthcare / Health-tech experience
Benefits
Medical, dental, vision, life & disability insurance
401(k) plan with company match
Flexible Time Off (FTO), wellbeing days, paid holidays, and summer Fridays
Mental health resources
Paid parental leave & Backup Care
Tuition reimbursement
Employee Resource Groups (ERGs)
Company
SimplePractice
Cloud-based Practice Management Software for Health Professionals.
501-1000 employees
H1B Sponsorship
SimplePractice has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (9)
2024 (9)
2023 (6)
2022 (7)
2021 (3)
2020 (2)
Funding
Current Stage
Late StageLeadership Team
Ralph Zimmermann
Founder | Advisor
Recent News
2025-10-16
2025-08-08
Company data provided by crunchbase