Netflix · 1 day ago
Netflix House Digital Marketing Strategist
Los Angeles, CA
Full-time
Onsite
Mid, Senior Level
$115K/yr - $215K/yr
7+ years expNetflix is one of the world's leading entertainment services, and they are seeking a Digital Marketing Strategist to help define strategy for Netflix House’s digital presence. This role requires a strategic thinker who can align web strategy with performance marketing, lifecycle marketing, and analytics to drive fan engagement and revenue.
Digital EntertainmentMedia and EntertainmentTVVideo Streaming
Responsibilities
Work with manager to define overall marketing strategy for Netflix House website, ensuring alignment with business goals and fan experience
Serve as main marketing POC to Product & Tech on the website roadmap, feature prioritization, and product requirements
Ensure the website is continuously optimized to reflect revenue and stakeholder priorities, including new and existing Netflix House locations. Source new content, such as user-generated content, press quotes, and user reviews
Develop and manage a learning agenda for web testing, including A/B and multivariate tests in partnership with Product
Drive landing page strategy and performance optimizations for paid campaigns and lifecycle initiatives
Serve as primary POC for Data Science and BizOps to build web reporting and measurement frameworks, analyze funnel performance, and action on insights. Create executive-level materials for stakeholders and leadership
Partner with Consumer Insights and Brand Strategy to identify and implement the most impactful messaging for the value proposition
Manage Netflix House business profiles across third-party platforms, partnering with Local Marketing teams on content updates, review responses, and new profile creation
Drive strategy for increasing Netflix House’s exposure within the Netflix ecosystem (i.e. streaming, Tudum, Shop teams), collaborating with cross-functional teams on execution, measurement, and optimization
Partner with Lifecycle/CRM team to ensure web experience and email/fan lifecycle strategy are cohesive and aligned with acquisition, engagement, and conversion goals
Manage the Web Execution Lead, who handles end-to-end web execution, including asset development, CMS content uploads, and issue triaging with Product
Partner with cross-functional teams on strategic ad hoc projects across digital platforms
Qualification
Required
7+ years of experience in digital marketing, specializing in web strategy for a sales-based B2C business
Proven success optimizing websites for conversion/sales, leading A/B testing, building learning agendas, establishing web funnel measurement and reporting frameworks
Experience building web strategy from 0 to 1 and scaling digital initiatives
Strong cross-functional collaboration skills, communication, attention to detail, and the ability to manage multiple priorities in a fast-paced, ambiguous environment
Willingness to be scrappy, wear many hats, and proactively contribute across functions, even outside of formal responsibilities
Familiarity with other areas of growth marketing, including Lifecycle/CRM and Performance Marketing
Excellent written and verbal communication skills, with the ability to influence stakeholders at all levels
Ability to flex communication and collaboration style, working effectively with executives on strategy and high-level decisions, while also partnering closely with day-to-day executors and technical teams
Preferred
Experience in live experiences and entertainment (where ticket sales is the main KPI)
Benefits
Health Plans
Mental Health support
A 401(k) Retirement Plan with employer match
Stock Option Program
Disability Programs
Health Savings and Flexible Spending Accounts
Family-forming benefits
Life and Serious Injury Benefits
Paid leave of absence programs
Full-time hourly employees accrue 35 days annually for paid time off to be used for vacation, holidays, and sick paid time off.
Full-time salaried employees are immediately entitled to flexible time off.
Company
Netflix
Netflix is an online streaming platform that enables users to watch TV shows and movies.
10001+ employees
H1B Sponsorship
Netflix has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (310)
2024 (309)
2023 (191)
2022 (261)
2021 (268)
2020 (225)
Funding
Current Stage
Public CompanyTotal Funding
$63.91BKey Investors
Wells FargoTCVGroupe Arnault
2025-12-05Post Ipo Debt· $59B
2024-08-01Post Ipo Debt· $1.8B
2018-05-05Post Ipo Debt· $2.67M
Leadership Team
Gregory Peters
Co-CEO
Ted Sarandos
Co-CEO
Recent News
2026-01-17
2026-01-17
Company data provided by crunchbase