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Koalafi · 1 month ago

Marketing Analytics Lead

Arlington, VA or Richmond, VA

Full-time

Onsite

Mid, Senior Level

4+ years exp

Koalafi is a fintech company focused on transforming the financing experience for consumers. They are seeking a Marketing Analytics Lead to build and lead the analytical foundation of their marketing function, responsible for developing attribution frameworks, evaluating campaign performance, and optimizing marketing efforts across B2C and B2B channels.

FinanceFinancial ServicesFinTech

Growth Opportunities

Responsibilities

Build Koalafi’s first scalable attribution model to measure performance of email, SMS, in-app, and emerging paid digital marketing channels and campaigns

Develop frameworks to evaluate incrementality, ROI, CAC, and long-term value implications of new marketing programs

Monitor channel performance and partner with Marketing Team leadership to optimize mix, creative testing, and audience segmentation

Establish core dashboards and reporting cadences that enable self-serve insights across the Marketing and Sales Teams

Design, implement, and evaluate A/B and multivariate tests across creative designs, channels, offers, and customer lifecycle stages

Identify key drivers of engagement, conversion, retention, and reactivation

Synthesize insights and recommendations into clear presentations for cross-functional partners and leadership

Support testing into new paid channels such as SEM, paid social, programmatic display, and retargeting

Analyze channel expansion performance and evaluate early-stage metrics to inform investment decisions

Partner with marketing managers to enhance lifecycle campaigns and improve customer onboarding, activation, and retention

Design the B2B analytics roadmap from the ground up

Provide data-driven guidance to retailer partners on best practices for promoting consumer financing programs

Support performance measurement for newly launched B2B campaigns and merchant-facing marketing programs

Qualification

Marketing analyticsAttribution modelsSQLDashboard buildingA/B testingCommunication skillsDetail-orientedGrowth mindset

Required

Bachelor's degree in a quantitative or analytical field (e.g., Engineering, Mathematics, Statistics, Finance, Economics)

4–6 years of experience in marketing analytics, growth analytics, or a related field

Sound understanding of attribution models and underlying rationale for various model types

Strong SQL skills and experience working with large datasets

Proficiency building dashboards in Tableau, Looker, or similar BI tools

Experience designing and analyzing A/B tests

Comfortable working in ambiguous, fast-paced environments and excited to build something new from the ground up

Excellent communication skills, with the ability to translate complex results into crisp insights that influence marketing and business strategy

You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow

Detail-oriented, proactive, and driven by curiosity and continuous improvement

This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time