Koalafi · 1 month ago
Product Analytics Lead
Arlington, VA or Richmond, VA
Full-time
Onsite
Mid, Senior Level
4+ years expKoalafi is a fintech company focused on providing flexible lease-to-own financing solutions for non-prime consumers. The Product Analytics Lead will build frameworks and measurement systems to ensure product releases meet their intended impact, while also optimizing customer experiences and driving long-term product performance improvements.
FinanceFinancial ServicesFinTech
Responsibilities
Define and maintain the authoritative set of product KPIs across application flows, customer lifecycle stages, operational behaviors, and internal decisioning systems
Build product measurement frameworks and documentation that clearly articulate intended outcomes, guardrails, and dependence on upstream systems
Partner with product managers and engineering leads to integrate KPI measurement into release planning and acceptance criteria
Develop automated alerts to detect anomalies, degradation, or unexpected movement in key product metrics
Implement monitoring dashboards that give product and business stakeholders real-time visibility into performance
Establish processes to investigate, triage, and communicate the root cause of KPI changes
Analyze the impact of new product releases, policy changes, and UX improvements using well-defined baselines and control groups
Ensure downstream effects across approval rates, customer behavior, repayment performance, or operational workflows are measured and understood
Provide clear insights and recommendations that influence product prioritization and roadmap decisions
Review and optimize experiences for returning customers, including friction points, drop-off behavior, and policy interactions
Analyze mobile app engagement patterns to identify opportunities for UX enhancements, feature prioritization, and content improvements
Partner with product teams to design and evaluate experiments aimed at increasing engagement, conversion, and retention
Create a scalable measurement and alerting framework that can be extended beyond Product—next with Legal and Compliance
Work with these teams to define key compliance KPIs, build monitoring processes, and ensure alignment with regulatory expectations
Partner with cross-functional leads to drive clarity and shared ownership of analytical definitions
Qualification
Required
Bachelor's degree in a quantitative, analytical, or product-related field (e.g., Engineering, Statistics, Economics, Computer Science, Product Management)
4–6 years of experience in product analytics, business analysis, product management, or a related field
Strong experience defining and measuring KPIs within digital products, operational workflows, or financial systems, ideally in consumer lending or lease-to-own finance
Proficiency with SQL and experience analyzing large datasets
Experience building dashboards and automated monitoring systems (Tableau, Looker, or similar)
Familiarity with experiment design, measurement strategy, and release evaluation frameworks
Comfortable working in an ambiguous, fast-paced environment and excited to build foundational systems from scratch
Excellent communication skills, with the ability to translate complex analytical findings into clear recommendations for product and business leaders
You have a growth mindset and are comfortable giving and receiving feedback to continuously learn and grow
Detail-oriented, proactive, and motivated by curiosity, structure-building, and continuous improvement
This position requires regular in-person attendance at one of our two office locations (Richmond, VA or Arlington, VA). Candidates must already be located within a commutable distance to either location, as relocation assistance is not available at this time
Benefits
Comprehensive medical, dental, and vision coverage
20 PTO days + 11 paid holidays
401(k) retirement with company matching
Student Loan & Tuition Reimbursement
Commuter assistance
Parental leave (maternal + paternal)
Inclusion and Associate Engagement Programs
Company
Koalafi
Koalafi offers omnichannel financial products that help merchants and consumers succeed.
201-500 employees
H1B Sponsorship
Koalafi has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2023 (1)
2022 (3)
Funding
Current Stage
Growth StageTotal Funding
$195.5MKey Investors
Forbright BankPollen Street CapitalSummit Action
2022-08-16Debt Financing
2021-02-15Debt Financing
2019-10-17Debt Financing· $150M
Leadership Team
Boomer Muth
Board Chair and Interim CEO
Russell Korte
Chief Financial Officer
Recent News
2025-04-17
Furniture Today
2025-02-24
Company data provided by crunchbase