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Burson · 1 month ago

Assistant Account Executive, Consumer Package Goods (CPG)

New York, NY

Full-time

Onsite

Entry Level

$35K/yr - $75K/yr

1+ years exp

Burson is the global communications leader focused on creating value for clients through reputation. The Assistant Account Executive will be responsible for client management, media relations, content development, and general account support, working with renowned brands in a fast-paced environment.

Brand MarketingConsultingContentMarketingPublic Relations

Responsibilities

Support day-to-day account and project management activities across consumer health, lifestyle, beauty, and product-focused workstreams, ensuring deliverables are completed on time, on budget, and to the highest standard

Assist with the development and execution of earned media strategies including proactive pitching, drafting materials, and supporting ongoing media engagement

Draft and edit press releases, messaging, briefing books, client reports, and other communications content with accuracy and attention to detail

Conduct research on consumer, cultural, and competitive trends to inform strategic recommendations across brand and product communications

Demonstrate a strong pulse on culture and trends, helping translate insights into thoughtful earned media opportunities

Monitor media coverage and compile clippings, coverage reports, and analytics to support ongoing reporting needs

Support event planning and execution, including coordinating media/influencer attendance, talent logistics, and on-site needs

Coordinate internal team communications, meeting agendas, action items, and timelines to support seamless cross-workstream project management

Build and maintain strong client relationships, participating in calls/meetings and providing responsive, proactive support

Assist with new business development as needed, including research and contributions to proposal materials

Synthesize information clearly and efficiently to deliver timely insights to both internal teams and clients

Qualification

Public RelationsMedia RelationsContent DevelopmentClient ManagementEvent PlanningMicrosoft Office SuiteOrganizational SkillsWritten CommunicationVerbal CommunicationTeam-oriented Attitude

Required

1–2 years of experience (including internships) in public relations, communications, or a related field

Highly detail-oriented with strong organizational skills and the ability to manage multiple tasks in a fast-paced environment

Strong written and verbal communications skills especially in media materials, messaging, briefing documents, and client-facing presentations

Enthusiasm for earned media, cultural trends, and consumer storytelling, with a willingness to learn and grow

Proficiency with Microsoft Office Suite

Positive, team-oriented attitude with a proactive and solutions-focused approach

Comfortable supporting events, talent coordination, and influencer engagement as part of integrated earned efforts

Desire to work in a diverse and inclusive organization as an active participant in culture initiatives, training opportunities and employee resource groups