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Arizona Opera Company · 1 month ago

Director of Marketing, Communications and Public Relations

Phoenix, AZ

Full-time

Onsite

Lead/Staff, Director/Executive

$75K/yr - $85K/yr

5+ years exp

Arizona Opera Company is a cornerstone of the arts and culture community in Arizona, serving both Phoenix and Tucson. They are seeking a Director of Marketing, Communications and Public Relations to provide strategic leadership for the marketing department, ensuring alignment across all communications and outreach efforts while promoting the organization's programs and initiatives.

MusicNon ProfitTheatre

Responsibilities

Provides strategic leadership and direction for Arizona Opera’s Marketing Department, advancing the organization’s brand and ensuring alignment across all communications, advertising, and outreach efforts

Oversees the Patron Services and customer experience operations, ensuring high-quality service, effective policies, and alignment with sales goals

Develops and executes comprehensive marketing, communications, and press strategies to promote all Arizona Opera programs, performances, and initiatives, ensuring consistency with the organization’s brand, mission, and vision

Leads the creation, production, and placement of all marketing, advertising, and promotional materials across print, digital, broadcast, and social platforms

Directs digital marketing and website strategy to maintain a dynamic and engaging online presence that drives ticket sales, audience growth, and brand awareness

Oversees pricing strategy, including dynamic pricing and regularly evaluates campaign ROI, sales performance, and audience data to inform and refine tactics

Cultivates and manages relationships with media outlets, sponsors, and peer organizations, identifying innovative partnerships and promotional opportunities

Develops and monitors the marketing budget and cash flow, adjusting weekly to reflect market conditions, sales trends, and organizational priorities

Manages all marketing and sales systems within the Tessitura Network (CRM) and collaborates with other departments to ensure effective cross-departmental data use and communication

Identifies and pursues new and engaging audience entry points, strengthening retention, community engagement, and overall audience development

Engages and manages external consultants, vendors, and freelancers to support marketing innovation and technology integration

Provides regular reporting on sales, revenue, and marketing metrics; collaborates with the General Director to project annual sales revenue and performance benchmarks

Serves as a collaborative team leader and company-wide partner, promoting shared goals, interdepartmental alignment, and organizational success

Organizes and attends all publicity events and interviews with staff and artists

Assists the General Director with special projects and strategic initiatives as assigned

Qualification

Marketing managementDigital marketingPublic relationsBudget managementEvent coordinationSales experienceTessitura proficiencyAnalytic skillsCustomer serviceCommunicationOrganizational skills