App Networks Media Manager jobs in United States
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Fanatics · 1 month ago

App Networks Media Manager

Fanatics Betting & Gaming is seeking an App Networks Media Manager to play a key role in managing and optimizing performance marketing efforts across App Networks and other digital channels. This individual will support campaign execution, creative trafficking, reporting, and optimization efforts that drive efficient customer acquisition for the Fanatics Sportsbook app.

eSportsManufacturingRetailSporting GoodsSports

Responsibilities

Assist in the execution and optimization of digital acquisition campaigns across digital media channels
Lead creative trafficking and asset management processes with internal and external partners to ensure timely and accurate delivery
Support daily, weekly, and monthly performance reporting, analyzing KPIs to identify trends, insights, and optimization opportunities
Partner closely with the Media Manager on budget pacing, forecasting, and spend recommendations
Collaborate with internal teams to drive alignment on campaign goals, testing, and measurement
Work with third-party vendors and platforms to ensure campaign efficiency and proper attribution
Maintain accuracy in campaign setup and tracking using Appsflyer and other MMP tools
Conduct A/B testing across creatives and audiences to improve CPA’s and drive incremental performance gains

Qualification

Digital media buyingPerformance marketingAnalytical skillsGoogle SheetsProgrammatic media experienceOrganizedPassion for sportsDetail-oriented

Required

2–4 years of experience in digital media buying, user acquisition, or performance marketing
Solid analytical skills with the ability to interpret campaign data and make actionable recommendations
Proficiency with Google Sheets (formulas, pivot tables, data manipulation)
Detail-oriented, organized, and comfortable working across multiple campaigns and partners simultaneously

Preferred

Understanding of mobile app acquisition a plus
Programmatic media experience or exposure to DSPs (The Trade Desk, Yahoo, etc.) is a plus
Passion for sports, gaming, or the Fanatics brand is a plus

Benefits

In addition to the base and bonus, full-time employment, and more.

Company

Fanatics

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Fanatics is a sports merchandise retailer that manufactures fan gear and jerseys across retail channels. It is a sub-organization of Kynetic.

Funding

Current Stage
Late Stage
Total Funding
$4.9B
Key Investors
Clearlake Capital GroupNational Football LeagueAlameda Research
2022-12-06Private Equity· $700M
2022-03-02Private Equity· $1.5B
2022-01-01Series Unknown· $10M

Leadership Team

J
Joseph Bozich
Advisor to Chief Executive Officer
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Michael Mahan
CEO
Company data provided by crunchbase