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Cannondale · 2 weeks ago

Director, Digital Performance Marketing

Wilton, CT

Full-time

Hybrid

Director/Executive

8+ years exp

Cannondale is a leading innovator in the cycling world, committed to building a diverse and inclusive workforce. They are seeking a Digital Performance Marketing Director to guide the vision and strategy behind their digital performance engine, focusing on customer acquisition, engagement, and retention.

Manufacturing

Responsibilities

Oversee the coordination of all global performance marketing initiatives, partnering with category marketing managers and GTM team, developing and communicating effective strategies, guiding on digital marketing mix (including social, display, search, retargeting) and spend to ensure strong return on investment and efficient CAC

Responsible for paid media budget, including setting and achieving spend and objectives for NPI launch campaigns, demand capture and ecommerce drivers, and other performance-driven marketing channels

Establish KPIs, track and analyze performance (ROI) for each paid media campaign and marketing channel to maximize budget and systematically drive progress towards goals and objectives

Lead our SEO efforts, coordinating the production of content, copy updates and back-end optimizations and other strategies that increase organic traffic, page rank, and position

Lead the strategy and execution of our lifecycle marketing efforts to drive customer acquisition and retention; increasing engagement, loyalty, conversion, and customer LTV

Work closely with digital product managers to share funnel conversion improvement ideas, landing page feedback, and optimization ideas

Regularly update Marketing team with monthly reporting, NPI reports, social media reports and other reports necessary to share KPIs and results

Manage relationships with digital marketing agencies and relevant technology partners

Champion and encourage a positive working environment and effective teamwork in line with Cannondale's behaviors and culture

Qualification

Digital Performance MarketingSEOPaid Media ManagementData AnalysisLifecycle MarketingBudget ManagementCustomer Data StrategyCross-Functional Team LeadershipPassion for CyclingTestLearn MindsetCommunication SkillsSelf-Starter

Required

8-10 years of experience in relevant field (performance marketing, growth marketing) at a consumer brand (preferably B2B with some D2C)

Ability and experience in managing and working with cross-functional teams

Passion and enthusiasm for cycling

Experience in developing marketing models and forecasts, managing a budget to specific ROI targets

Solid foundational understanding of media concepts, terminology, and bid-based buying models

Experience working with conversion tracking and mobile marketing attribution partners as well as digital reporting tools (such as Google Analytics) is required

Ability to synthesize data, conduct data-driven analysis, prepare and present key insights to senior leadership and business owners

Experience and understanding of paid social, programmatic, and SEM buying platforms (demand side platforms, Google Ads/AdWords, Facebook Business Manager, etc.) is required

Experience overseeing email/CRM/CDP or lifecycle marketing programs and customer data strategy

Experience building, testing and optimizing customer segments used in acquisition, retargeting and email campaigns

Test and learn mindset, with experience creating and managing A/B or multivariate tests

Self-starter, highly motivated, positive demeanor, excellent communicator, and able to thrive in a fast-paced environment

Reasonable availability to respond to requests and monitor/optimize campaigns outside normal business hours

Bachelor's degree in a relevant field of study

Benefits

Comprehensive Medical/Prescription/Dental/Vision plans

Hybrid work environment (3 days in-office, 2 days WFH)

Generous Paid Time Off Programs

Life & Disability Insurance

FSA/HSA/Dependent Care FSA

401k and company match

Commuter Incentive Program

Volunteer Time Off

Voluntary benefits (critical illness, accident, and hospital indemnity insurances)

Great discounts on company products

Employee Wellness Program

EAP benefit

Parental Leave program

Access to group home and auto insurance

A mix of casual yet professional culture

Company

Cannondale

Cannondale and its handcrafted bicycles continue to be recognized by organizations from both inside and outside the industry. It is a sub-organization of Dorel Sports.

Founded in 1971

Wilton, Connecticut, USA

501-1000 employees