This job has closed.

UC San Diego · 1 month ago

Senior Director, Trademarks and Licensing - 137571

San Diego, CA

Full-time

Hybrid

Director/Executive

$147K/yr - $175K/yr

7+ years exp

UC San Diego is a student-centered, research-focused public university seeking a Senior Director for its Trademarks and Licensing program. This role involves directing trademark management, licensing compliance, and strategic retail partnerships to enhance the university's brand visibility and revenue growth.

EducationHigher EducationUniversities

Growth Opportunities

H1B Sponsor Likely

Responsibilities

Direct its growing Trademarks and Licensing program, an essential function that safeguards the university’s brand while driving creative market expansion and sustainable revenue growth

Oversee trademark management, licensing compliance, and strategic retail partnerships to enhance UC San Diego’s visibility, integrity, and impact in the global marketplace

Shape how one of the nation’s top public research universities shows up in the world, building pride, community connection, and long-term brand value

Drive the development of creative, integrated campaigns and experiential events and activities that exemplify and uphold the university’s brand and build Triton ambassadors for life

Manage the university’s communications and advertising agency relationships to ensure institutional alignment across the academic campus and university medical organizations

Serve as UC San Diego’s organization-wide expert in brand merchandising and licensing, advancing the university’s visibility, reputation, and revenue through strategic partnerships and retail innovation

Develop and implement complex strategies that shape institutional policy, drive royalty growth, and enhance UC San Diego’s market presence across retail, promotional, and NIL (Name, Image, and Likeness) programs

Lead high-stakes projects that influence university-wide brand strategy and generate measurable financial and reputational outcomes

Qualification

Brand integrityLicensing complianceMarketing principlesProject managementProduct developmentCustomer requirementsEmerging market opportunitiesInfluencing stakeholdersNIL regulationsCollegiate retail marketsLicensing platformsRelationship buildingCollaboration

Required

Bachelor's degree in related area with 7+ years of relevant experience, or equivalent experience / training

Expert understanding of brand integrity, compliance, and advancing an organization's mission through responsible licensing and merchandising

Expert knowledge of applicable campus and / or medical center policies and state and federal laws regarding marketing and advertising issues and concerns and other related policies or laws

Expert understanding and knowledge of product development and customer requirements

Expert knowledge of brand stewardship practices and ability to grow institutional impact through creative merchandising and partnerships

Expert skills in project management techniques, marketing principles and best practices in contract administration

Demonstrated success identifying and capitalizing on emerging market opportunities

Ability to build and maintain effective, relationship-driven partnerships and to influence and collaborate across diverse stakeholders

Preferred

Familiarity with NIL regulations, collegiate retail markets, and licensing platforms such as BrandManager360

Prior collaboration with the Collegiate Licensing Company (CLC) or equivalent agency partners

Benefits

Competitive compensation packages

Educational opportunities

Company

UC San Diego

Glassdoor4.1

UC San Diego Extension is an online research university for community leaders and professionals.

Founded in 1966

La Jolla, California, USA

10001+ employees

https://extension.ucsd.edu/

H1B Sponsorship

UC San Diego has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (308)

2024 (261)

2023 (232)

2022 (223)

2021 (131)

2020 (105)