Fitt Insider · 1 month ago
Director of Paid Media
United States
Full-time
Remote
Director/Executive
7+ years expFitt Talent Partners is a specialized recruitment firm working with top health and wellness companies. They are seeking a remote Director of Paid Media to lead the end-to-end paid media strategy, focusing on customer acquisition and creative performance. The role involves managing a significant ad spend and optimizing various paid media channels to drive growth.
Health Wellness & Fitness
Responsibilities
Budget Forecast and Management
Forecast budget allocation per channel and funnel based on efficiency targets and scale goals
Manage and adjust budgets daily to guarantee maximum ROI and efficient spend allocation
Collaborate with Inventory Planning to ensure product availability aligns with scaling objectives
Monitor margins, CAC, and LTV metrics to recalibrate spend and capture emerging market opportunities
Paid Media Channel Ownership & Optimization
Take full ownership of performance across Meta Ads, Google Ads, and emerging paid channels
Execute daily campaign management and optimization using a refined SOP with clear rules for creative testing, scaling, and performance metrics
Lead a structured testing program across platforms, evolving strategies based on platform changes and algorithm shifts
Creative Performance Leadership
Own the weekly performance analysis for the creative testing framework, aimed at finding new winners and scalable angles
Provide weekly & monthly creative insights that reveal platform patterns, consumer behaviors, and opportunities to increase CR and reduce CAC
Lead Creative Strategists to drive data-backed creative iterations, leveraging direct response principles and consumer psychology
Funnel Performance Analysis
Continuously assess funnels using key variables such as attribution windows, new visitor percentage, and audience rollover to optimize targets
Identify and exploit scaling advantages (e.g., whitelisting, URLs, formats, placements)
Collaborate with CRO to design and deploy A/B tests improving core metrics: Margin, CAC, Subscription Rate, PpV, and AOV
Process & System Development
Design and document cross-functional workflows linking creative, forecasting, and unit economics for acquisition goals
Maintain up to date SOPs for all creative and media buying processes, including optimization rules, scaling protocols, and campaign setup
Implement continuous process improvement to ensure speed, scalability, and quality in execution
Qualification
Required
7+ years of experience in Paid Media, with proven success in scaling DTC brands
Deep expertise in Meta Ads and Google Ads
Strong analytical skills with experience managing budgets at $1M+/month
Proven track record of unlocking and scaling new acquisition funnels
Experience leading creative strategy, testing frameworks, and performance optimization
Preferred
Familiarity with TikTok and emerging platforms is a plus
Company
Fitt Insider
Combining insights, expertise, and access, we equip leaders with the knowledge and network to succeed.
2-10 employees
Funding
Current Stage
Early StageLeadership Team
Anthony Vennare
Founder
Company data provided by crunchbase