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Parker Hannifin · 2 weeks ago

Digital & IT Senior Analyst - Website Optimization and Compliance

Cleveland, OH

Full-time

Onsite

Senior Level

5+ years exp

Parker Hannifin is seeking a Digital & IT Senior Analyst to oversee optimization, performance, and compliance across its websites. The role involves driving improvements in key performance indicators and executing the company's organic search strategy while collaborating with various teams to enhance the digital customer experience.

HardwareIndustrial ManufacturingManufacturing

Responsibilities

Lead advanced SEO strategies optimized for Generative Search (GEO) and Answer Engines (AEO) to grow qualified acquisition and brand visibility

Develop and maintain strategic plans detailing how Parker content surfaces in SERPs, LLM-driven assistants, and AI answer engines via structured data and conversational content

Define KPIs and measurement frameworks for SEO, AEO, and GEO; establish standards for content quality and premier CX on Parker websites

Manage the compliance guidance and recommendations across Parker websites through implementation and maintenance of a consent management platform

Implement and refine schema markup, entity-based SEO, and structured data to increase visibility in AI-powered interfaces and rich results

Drive site audits and improvements (crawlability, indexation, Core Web Vitals, Apdex score, internal linking, canonicalization, sitemaps, robots directives, hreflang)

Design intent-driven content experiences that surface in featured snippets, AI-generated summaries, and conversational search results

Partner with Content, UX, Product, Engineering, and Digital Marketing teams to ensure experiences are optimized for traditional and AI search ecosystems

Translate business needs into technical requirements; coordinate implementation with web and development teams

Manage, monitor, and improve website performance; build dashboards and recurring reports across SEO/AEO/GEO

Analyze results and convert insights into actionable recommendations for product and content teams

Educate stakeholders on emerging search behaviors and the impact of generative AI; proactively evolve strategies

Qualification

SEOAEO/GEOAnalytics toolsSearch algorithmsData analysisProject managementStakeholder managementUX design principlesCommunication skillsContinuous learning