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Runpod · 6 days ago

Director, Product and Content Marketing

United States

Full-time

Remote

Director/Executive

$160K/yr - $220K/yr

7+ years exp

Runpod is pioneering the future of AI and machine learning, offering cutting-edge cloud infrastructure for full-stack AI applications. The Director of Product and Content Marketing will be responsible for leading the marketing efforts to articulate Runpod's differentiation in the competitive neocloud market, creating compelling content and strategies to drive product awareness and adoption.

Artificial Intelligence (AI)Cloud InfrastructureGPU

No H1B

Responsibilities

Own and evolve Runpod's core positioning, messaging hierarchy, and value propositions across all customer touchpoints

Develop messaging that differentiates Runpod in the market and clearly articulates our technical and experience advantages

Create and maintain a messaging framework that balances technical depth with accessibility for business decision-makers

Partner with brand and demand gen teams to ensure messaging consistency across all channels (web, docs, sales, community)

Own the creation of long-form, technical content that educates prospects and accelerates buying decisions—including comparison guides, technical explainers, ROI frameworks, use case deep-dives, architecture guides, and competitive analyses

Develop and execute an SEO/GEO-driven content strategy that captures high-intent search traffic, ranks for critical buying keywords, and drives qualified inbound pipeline

Analyze content performance (engagement, conversion, pipeline influence, organic traffic, keyword rankings) and iterate on formats, topics, and distribution strategies

Build a repeatable, AI-assisted content creation process that can scale as the team grows, including templates, briefs, and quality standards

Lead GTM strategy for all major product launches, pricing changes, and market expansions, from concept through launch and post-launch optimization

Drive cross-functional alignment across product, marketing, and sales to ensure coordinated, high-impact launches

Own competitive intelligence: track the neocloud market landscape, synthesize insights, and translate them into actionable GTM strategies and content

Develop customer evidence programs (case studies, testimonials, reference customers) that build credibility and de-risk buyer decisions

Conduct customer research (interviews, surveys, win/loss analysis) to understand buyer motivations, decision criteria, pain points, and objections

Synthesize product usage data, customer feedback, and market signals to inform messaging, positioning, content strategy, and product prioritization

Serve as the voice of the customer in internal strategy discussions, ensuring GTM and content decisions are grounded in real customer needs and market dynamics

Establish the product marketing and content function at Runpod: build processes, templates, and systems that scale as the company and team grow

Qualification

Product marketingTechnical content creationAI/ML workflowsSEO expertiseCloud economicsGTM strategyCompetitive intelligenceData-driven decision-makingCross-functional leadershipWriting skills

Required

7+ years of product marketing experience in technical B2B or developer-focused companies, with at least 3 years in a senior or leadership role

Proven ability to create high-quality, long-form technical content that educates technical and business audiences, drives conversion, and influences pipeline

Deep technical fluency: you can understand complex technical concepts (GPU infrastructure, AI/ML workflows, cloud economics, distributed systems, serverless architecture) and translate them into clear, accessible narratives

Strong writing skills and storytelling ability: you're a confident writer who can produce polished, compelling content without heavy editing. You understand how to make technical topics engaging and relatable

SEO and inbound marketing expertise: you understand keyword research, on-page optimization, content structure for search, and how to create content that ranks and converts

Proven experience leveraging AI tools to scale content production, research, analysis, and workflows while maintaining quality and authentic voice

Ability to operate in a lean model: you're resourceful, efficient, and comfortable wearing multiple hats to get things done without a large team

Deep expertise in product-led growth and sales-assist motions, ideally with experience scaling a company from PLG into larger deals

Proven track record of driving revenue impact through positioning, messaging, content, launches, and sales enablement in competitive, fast-moving markets

Data-driven decision-making: you use metrics (engagement, conversion, pipeline influence, organic traffic, win rate, CAC:LTV) to inform strategy and measure content and GTM effectiveness

Exceptional strategic thinking and execution: you can diagnose GTM gaps, develop clear strategies, and ship high-quality work quickly

Cross-functional leadership: you've successfully influenced product, sales, and marketing teams without direct authority

Bias toward action and speed: you thrive in ambiguous, fast-paced environments and prefer shipping over endless iteration

Successful completion of a background check

Preferred

Experience in cloud infrastructure, AI/ML platforms, GPU compute, or developer tools (especially serverless, infrastructure-as-a-service, or HPC environments)

Understanding of pricing dynamics, technical differentiation, competitive landscape, and buyer behavior in the neocloud space

Experience working with technical communities (open source, AI/ML research, developer ecosystems) and translating community insights into GTM strategies and content

Strong analytical and data skills: comfortable with SQL, analytics tools, and synthesizing product usage data and content performance into actionable insights