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Squarespace · 2 weeks ago

Director of Marketing, B2B

New York, NY

Full-time

Hybrid

Director/Executive

$204K/yr - $328K/yr

12+ years exp

Squarespace is looking for a highly strategic and entrepreneurial Director of B2B Marketing to define and lead their go-to-market engine for the upmarket SMB segment. This role involves building a world-class demand engine, driving qualified pipeline, and collaborating cross-functionally with Sales, Product Marketing, and RevOps.

Developer ToolsE-Commerce PlatformsPublishingSoftwareWeb Design

Comp. & Benefits

Responsibilities

Develop and own a unified marketing strategy for acquiring and growing larger SMB merchants, deeply aligned with Sales and Customer Success

Translate growth objectives into a roadmap of integrated campaigns across paid media, brand, content, ABM, lifecycle marketing, and outbound sales support

Work to refine the Ideal Customer Profile to ensure long-term retention

Build verticalized playbooks, narratives, and ICP definitions that resonate with merchants across industries

Develop a position on the market, defining messaging architecture and key value propositions

Build a long-term brand that is focused on providing value and avoids transactional interactions

Stand up a new Demand Generation team with expertise in media, inbound lead generation, outbound, and full-funnel execution

Drive high-impact paid media programs while balancing cost efficiency and scale, with a particular focus on generating marketing qualified leads that convert to closed sales

Partner with Sales leadership to orchestrate joint demand plays that accelerate outbound pipeline creation

Leverage AI-powered tools (e.g., for lead scoring, personalization, content optimization, and conversational outreach) to increase efficiency and impact

Collaborate with Sales Enablement to ensure campaigns directly translate to opportunities and closed revenue

Equip outbound sales teams with campaigns, messaging, and content tailored to merchant pain points and buying journeys

Partner with RevOps to optimize lead routing, scoring, and funnel conversion

Refine the marketing tech stack to support advanced targeting, personalization, attribution, and reporting (e.g., HubSpot, 6sense, Marketo, Clearbit, Gong, Drift)

Integrate AI and predictive analytics into campaign targeting, pipeline forecasting, and marketing mix optimization

Establish measurement frameworks for CAC, pipeline contribution, and ROI at the campaign and segment level

Create dashboards and reporting systems shared across Sales and Marketing leadership, ensuring a real-time, data-driven operating rhythm

Instill a culture of test-and-learn experimentation across channels, leveraging data and automation to continuously optimize

Qualification

B2B Marketing StrategyDemand GenerationAccount-Based Marketing (ABM)Marketing Technology StackData AnalysisSales AlignmentTeam LeadershipCross-Functional CollaborationCommunication SkillsProject Management

Required

12-15+ years of experience in B2B marketing, demand generation, or revenue marketing, ideally in high-growth SaaS, commerce tech, or PLG environments

5+ years in senior leadership, with a proven ability to design and execute large-scale GTM strategies across media, ABM, demand gen, and outbound

Proven track record building and scaling high-performing marketing teams

Deep expertise in modern B2B marketing channels and tactics—from performance media and demand gen to outbound orchestration and ABM

Strong understanding of merchant buyer journeys and experience engaging SMBs with higher ACVs

Hands-on with data and tooling: comfortable evaluating, implementing, and refining modern martech and AI platforms; able to connect strategy with technical execution

Data-driven operator with experience forecasting pipeline, aligning attribution, and reporting on ROI

Strong cross-functional leader who thrives in partnership with Sales, RevOps, Product Marketing, FP&A, Product and Analytics