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Zinda Law Group, PLLC · 1 month ago

AdWords Specialist

United States

Full-time

Remote

Mid Level

Zinda Law Group, PLLC is seeking a Paid Digital Specialist to enhance their digital marketing efforts. The role focuses on creating, managing, and optimizing paid digital advertising campaigns to drive traffic and achieve business objectives.

Responsibilities

Tactical campaign development and expansion of existing paid search marketing campaigns

Conducting keyword research and selection for pay-per-click campaigns to maximize budget while achieving key business objectives such as traffic, sales, and ROI/ROAS goals

Monitoring, tracking, interpreting and optimizing campaign metrics via Google Analytics to ensure peak performance

Making recommendations on keyword selection while prioritizing expansion efforts

Producing weekly campaign performance reports

Executing and maintaining paid social media campaigns

Managing individual and/or team projects

Implementing and executing long-term brand management strategies

Interacting with vendors and staying up-to-date with the latest trends in paid advertising

Qualification

Google AdsGoogle AnalyticsPPC Campaign ManagementGoogle Search ConsoleMeta AdsDeadline drivenLaw firm experienceProblem-solvingProject managementDetail orientedEffective communication