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BIC · 2 weeks ago

Senior Trade Marketing Manager - Tangle Teezer

Brooklyn, NY

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $120K/yr

5+ years exp

BIC is a company that has been creating simple, joyful products for over 75 years, and they are seeking a Senior Trade Marketing Manager for their Tangle Teezer brand. The role involves driving growth through the execution of omnichannel trade marketing strategies across various retail channels, ensuring alignment with global brand messaging and increasing brand awareness and sales.

AdvertisingConsumer GoodsManufacturingRetail

H1B Sponsor Likely

Responsibilities

Support in the development of strategy and lead execution of 360° brick & mortar and dot com trade marketing plans, including timely execution of new product launches, delivering best in class in-store POS materials, merchandising, digital shelf and e-commerce activities

Partner with global brand team to develop locally impactful initiatives that align with global brand campaign goals and messaging while

Manage and mentor a Trade Marketing Coordinator who will assist in supporting day-to-day execution, project management, and cross-functional workstreams

Collaborate with the internal sales team and key retailers to support retailer needs and ensure successful end-to-end execution to meet key priorities and sales targets

Lead creative direction for traditional & digital marketing collateral for NA specific retail & consumer marketing programs. This includes visual merchandising, PDP content, secondary retail displays, digital retail enhancements, and all other retailer-specific marketing collateral, ensuring consistency and excellence across channels

Collaborate with Digital Marketing Manager to brief, align, and bring to life effective and impactful ad creative for retail platforms and paid social campaigns

Analyze market data to identify specific consumer, channel, and retailer needs, building appropriate launch plans & go-to-market strategies that suit these needs

Develop strong relationships with retailers and external agencies to ensure successful content & activation execution

Partner with internal sales and marketing teams to create post-activation recaps for key retail accounts

Own trade marketing calendar and monthly trade marketing updates to share with key stakeholders

Clear management of KPI tracking for all key accounts

Qualification

Retail marketing experiencePeople managementAnalytical skillsDigital advertisingExcel proficiencyPowerPoint proficiencyMulti-taskingCommunication skillsPresentation skillsCollaboration

Required

5+ years of beauty brand consumer/retail marketing experience and knowledge of key industry trends

People management experience

Strong experience in retail marketing in store, retailer relationships and Paid Social and Digital Advertising (Amazon preferred)

Exceptional multi-tasking and prioritization skills required

Strong analytical skills with the ability to turn data and insights into actionable plans

Excellent written and verbal communication and strong presentation skills

Proficiency in Excel and PowerPoint required

A proactive, self-motivated and collaborative team player with the ability to work cross-functionally

Preferred

Experience in working on content syndication platform strongly preferred but not required

Benefits

Hybrid working schedule: 2 days in office, 3 days work from home

Performance-related bonus of 10% based on annual salary

25 days paid time off

2 wellbeing days per year

2 volunteering days per year

10 days working from any location of your choice

Flexible public holidays—choose the standard public holidays or swap them for dates that are more meaningful to you

Enhanced family policies

Supportive Period & Menopause Policies

401(k) scheme

Medical, Dental, Vision, and Life Insurance.

Office perks incl. free breakfasts, snacks, and Happy Hour.

Meeting-free Fridays with an early 4:00 pm finish to kickstart your weekend!

Company

BIC

Glassdoor4.0

A global leader in stationery, lighters, and shavers, BIC brings simplicity and joy to everyday life.

Founded in 1945

Clichy, Ile-de-France, FRA

10001+ employees

http://bicworld.com/

H1B Sponsorship

BIC has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2024 (1)

2021 (1)

2020 (3)