Apply on Employer Site

Mansfield Energy Corp · 1 month ago

Marketing Manager - Hybrid Schedule

Gainesville, GA

Full-time

Hybrid

Senior Level

5+ years exp

Mansfield Energy Corp is seeking a Marketing Manager responsible for developing and executing a marketing strategy that supports business growth and enhances brand awareness. The role involves managing a creative team, executing marketing campaigns, and ensuring effective communication of product positioning.

EnergyOil and Gas

Growth Opportunities

Responsibilities

Content & Branding management – create annual plan for the team detailing activities and needs for staffing; select, recruit and manage marketing personnel

Regularly review performance with staff

Quickly addresses performance issues in a constructive manner

Create positive accountability and follow-up to achieve goals

Develop and execute clear team strategy to achieve measurable and financial goals

Achieve targeted results and ensure timely and effective execution of marketing tactics and programs

Develop benchmark criteria to measure the efficiency and effectiveness of marketing programs

Work closely with product management and sales to drive new product and feature launches with an impactful go-to-market plan

Ensure products are represented at appropriate events and tradeshows, and that the proper product positioning is well communicated

Manage, coordinate and execute content marketing strategies and implement tactical plans that meet and exceed company expectations

Execute effective marketing campaigns that generate qualified leads to drive the sales process; track results of campaigns and use results to drive future campaign creations

Educate sales team on brand and product positioning to promote awareness and increased sales

Generate buzz and strategic industry awareness for Mansfield and its products through an integrated social media, PR, and direct marketing campaigns

Plan the launch of new products and releases and manage the cross-functional implementation of the plan

Increase brand equity, sales campaigns and support sales of current and new products

Key resource for “special” projects

Create and manage project plans and schedules

Coordinate and develop content/processes with multi-departmental projects

Ability to communicate with internal/external teams, clients and vendors regarding project deliverables and details

Qualification

Product marketing experienceB2B marketing experienceContent marketing strategiesDynamics CRM proficiencyPeople management skillsEvent coordinationMulti-tasking abilityOrganizational skillsVerbal communication skillsWritten communication skills

Required

Bachelor's in business or marketing

5+ years of product marketing experience

Experience in a B2B environment a must; energy or petroleum industry experience highly desired

Dynamics CRM proficiency is a plus

Strong organizational and verbal/written communication skills

Excellent people and management skills to interact with staff, colleagues, regional teams, and third parties

Willing to travel 10%

The ability to coordinate events and organize activities

The ability to multi-task and perform in a fast paced, team-oriented environment

Develop timelines to ensure that goals can be achieved in appropriate timeframes

Company

Mansfield Energy Corp

Mansfield Energy is the trusted partner to fleets and organizations across North America – solving their most demanding energy procurement, supply, and logistics challenges.

Founded in 1957

Gainesville, Georgia, USA

501-1000 employees