Hollywood Casino at Charles Town Races ยท 1 month ago
Advertising Administrator
Charles Town, WV
Full-time
Onsite
Entry Level
2+ years expHollywood Casino at Charles Town Races is part of PENN Entertainment, a leader in integrated entertainment and gaming. The Advertising Administrator will work closely with the Advertising Manager and Assistant Advertising Manager to manage advertising efforts across various mediums, ensuring compliance and timely execution of marketing campaigns.
GamingVideo Games
Responsibilities
Supports and administers operational goals and monitors achievements of performance and profit objectives as it pertains to Advertising in the Marketing Department
Partners with the Assistant Advertising Manager and Advertising Manager to develop, implement and execute strategies for direct marketing campaigns and guest communication
Partners with the CRM team to create requests and fulfillment of trackable offer campaigns related, but not limited to, advertising, events, promotions, entertainment, and sponsorships through all direct response marketing mediums
Partners with creative team to develop, produce, and proof direct/ Digital marketing collateral
Maintains the on-property collateral planner to ensure timely updating of all property signage installs
Partners with the Advertising Management team to coordinate social scheduling, creative assets, website updates and reputation management platforms
Partners with the Advertising Management team to ensure database marketing campaigns are delivered on time and on budget
Responsible for tracking expenses related to collateral printing and Advertising cost
Addresses guest and team member requests related to direct marketing initiatives
Manages relationships with outside vendors to ensure timely, accurate and cost-effective production campaigns
Responsible for ensuring regulatory compliance within area of responsibility and reporting potential issues to Management/ Executive Management
Maintains strict confidentiality in all departmental and company matters
Assists with various marketing projects and promotions as needed
Responsible for unpacking all on property signage and displaying it on the casino floor
Assists with the printing of on property signage
Processes internal job requests from other departments
Qualification
Required
Must be at least 21 years of age
Bachelor's degree (B.A./B.S.) from four-year college or university in marketing or related area; experience in multiple communication channels including direct mail, e-mail, and social media; or equivalent combination of education and/ or two years of Marketing experience
Must have excellent verbal, written, and interpersonal skills
Must have technical proficiency and knowledge in Microsoft applications (Word, Excel, PowerPoint, and Outlook)
Experience with Adobe Creative Suite, InDesign, and/ or Canva
Strong client interface and presentation skills
Must have the ability to interact with guests, staff and colleagues and resolve problems and conflicts in a diplomatic and tactful manner
Ability to effectively present information and respond to questions from groups of managers, clients, customers, and the general public
Ability to add, subtract, multiply, and divide in all units of measure, using whole numbers, common fractions, and decimals. Ability to compute rate, ratio, and percent and to draw and interpret bar graphs
Must have demonstrated ability to drive toward results
Ability to read and interpret documents in English, such as safety rules, operating and maintenance instructions and procedure manuals
Ability to read and communicate verbally in English
Ability to apply commonsense understanding to carry out instructions furnished in written, oral, or diagram form
Ability to deal with problems involving several concrete variables in standardized situations
Obtain and maintain a license by the WV Racing Commission and/or WV Lottery as may be required for this position
Successfully complete and maintain certification in the Beverage Service Program (TIPS) as may be required for this position
Possess a valid driver's license and have acceptable driving history as determined by Penn National Gaming's auto insurance carrier
Benefits
Day-one medical coverage
401(k) matching
Annual performance bonus
Paid time off
Company
Hollywood Casino at Charles Town Races
Hollywood Casino at Charles Town Races is a casino that provides table games, poker tournament, and slots.
Founded in 1993Charles Town, West Virginia, USA
1001-5000 employees
Funding
Current Stage
Late StageLeadership Team
Robert Harris
VP of Finance / CFO
Kimberly Bowers
Senior Human Resources Business Partner
Recent News
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