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Fullstory · 1 day ago

Lead Marketing Analyst

Atlanta, GA

Full-time

Hybrid

Mid, Senior Level

$120K/yr - $140K/yr

Fullstory is a leading behavioral data platform transforming how businesses understand and improve their digital experiences. As the Lead Marketing Analyst, you will support the marketing team by building reporting frameworks, conducting strategic analysis, and providing data-driven insights to enhance marketing effectiveness.

AnalyticsBusiness IntelligenceCRMSaaS

Responsibilities

Be responsible for comprehensive data analysis, from gathering business requirements and formulating hypotheses, to conducting in-depth data analysis and applying statistical and predictive modeling techniques—including the use of AI and machine learning models to uncover complex patterns and forecast performance. You will also develop visualizations/dashboards and effectively communicate findings and actionable insights to both business stakeholders and non-technical audiences

Offer decision-making support and guidance to the Marketing Leadership team and other business owners, based on data-driven analysis. This includes tracking and reporting on campaign-level ROI of marketing activities to ensure effectiveness and continued investment

Construct, manage, and communicate detailed reports, visualizations, and other tools to provide business insights and demonstrate marketing impact

Find and troubleshoot operational process gaps and deficiencies and suggest where improvements can be made based on findings

Partner with Finance and BI teams on internal planning processes, including budgeting, forecasting, and attribution

Collaborate across teams to foster a culture of knowledge sharing and continuous improvement

Qualification

Business intelligence toolsSQLMarketing analyticsPredictive modelingData visualizationCollaborationCommunicationProblem-solving

Required

Expert knowledge with business intelligence tools (Looker strongly preferred) and web analytics and marketing tools (e.g. Fullstory, Google Analytics, Salesforce, Marketo)

Extensive marketing analytics and data manipulation experience along with a high proficiency in SQL

Ample experience building regressions, time series, forecasting, and attribution models from scratch

Deep understanding and desire to continue growing in the evolving B2B SaaS marketing space