Thirdlove · 1 week ago
Director of Growth Marketing
San Francisco, CA
Full-time
Onsite
Director/Executive
$160K/yr - $200K/yr
12+ years expThirdLove is a company that disrupted the lingerie industry by empowering women to find their perfect fit online. They are seeking a Director of Growth Marketing to own and execute their customer acquisition and growth strategy, driving significant revenue growth and maximizing ROI across all paid channels.
E-CommerceFashionLingerieShoppingWomen's
Responsibilities
Architect the annual and quarterly paid media strategy, owning the end-to-end planning, forecasting, and budgeting to deliver on company revenue and profitability goals
Lead the identification, testing, and scaling of best-in-class digital strategies across a diverse media mix, including Paid Social (Expert-level Meta/TikTok), Youtube, Pinterest, SEM/Shopping and SEO, Mobile Marketing, CTV and emerging platforms
Implement a rigorous, data-driven learning agenda, overseeing daily/weekly optimizations, testing, and automation levers to drive continuous improvement, increase personalization, and maximize spend efficiency
Champion sophisticated measurement approaches, including Multi-Touch Attribution (MTA), Incrementality Testing, and Media Mix Modeling (MMM), to accurately gauge channel value and inform investment decisions
Partner closely with the Creative team to establish a high-velocity creative testing pipeline, leveraging creative diversification as a primary lever for performance gains
Drive performance with external agencies while building a roadmap to strategically bring key competencies (e.g., specific channel expertise, creative optimization) in-house to enhance ownership and speed
Serve as a key leader within the organization, collaborating with the eCommerce, CRM, Creative, Merchandising and Brand teams to ensure paid efforts are fully integrated into the broader customer journey and brand narrative
Qualification
Required
12+ years of progressive, hands-on experience in performance-focused paid marketing roles, with full end-to-end ownership of large-scale budgets and multi-channel strategies, ideally within a D2C/eCommerce environment
Proven mastery of the core acquisition platforms, evidenced by an expert-level command of Meta Ads Manager and Google Ads (Search, Shopping, Performance Max). CTV platform management is a plus
Deep understanding of the modern AdTech ecosystem, including the levers of automation, machine learning, and audience targeting that drive efficiency and personalization at scale
Proficient in communicating complex strategies, data insights, and results clearly and articulately to the Executive team and other stakeholders
Possess a proven ability to influence cross-functionally, championing process improvements and taking full responsibility for actions and outcomes. You are self-directed, proactive, and generate activity under your own initiative
A demonstrated understanding of how to leverage creative testing and diversification as a critical performance lever, moving beyond just bidding and targeting strategies
Benefits
Competitive salary + equity
Medical/Dental/Vision insurance
Paid parental leave
Flex time off
Discounted and free products
Company
Thirdlove
ThirdLove is a women’s lifestyle brand that offers a range of lingerie and underwear.
51-200 employees
Funding
Current Stage
Growth StageTotal Funding
$80.6MKey Investors
Second Avenue Capital PartnersNew Enterprise Associates
2023-08-17Debt Financing· $12M
2021-02-08Series Unknown
2019-02-26Series B· $55M
Leadership Team
Ra'el Cohen
Co-Founder and Chief Creative Officer
Recent News
2026-01-16
Company data provided by crunchbase