Conair LLC · 1 week ago
Vice President, Brand and Digital Marketing - Waring
Stamford, CT
Full-time
Onsite
Director/Executive
12+ years expConair LLC is seeking a visionary Vice President of Marketing to lead their brand and digital strategy across all customer segments. This role involves building a powerful brand in foodservice equipment while driving growth through integrated marketing execution and digital transformation.
AppsHospitalityManufacturing
Responsibilities
Define and articulate the brand positioning, value proposition, and narrative that resonates across operators, consultants, distributors, and end-users
Lead marketing strategy aligned with company growth objectives - across legacy distribution network, institutional, chain, and emerging industrial kitchen segments
Ensure consistent brand identity across all channels, experiences, and touchpoints globally
Build campaigns that generate end-user demand and route leads through distribution partners
Partner closely with Sales to create industry and vertical-specific programming for dealers, institutional operators, chains, healthcare, and government
Leverage data-driven marketing to optimize campaigns for ROI and scalability
Own digital presence: Waring.com, eCommerce platforms, distributor portals, Amazon Business, Webstaurant, Grainger, and emerging channels
Drive digital merchandising, SEO/SEM, paid media, and digital content strategy to maximize brand visibility and sales conversion
Ensure the brand is leading in the shift toward self-service and online discovery for light equipment
Ensure the brand is initiating the discussion and benefitting from the secular shift from gas powered solutions to electric
Develop high-quality content (video, training, case studies, culinary applications) that tells the brand story and supports specification
Effectively leverage legacy content and The Waring Collective, sustainability, food waste, etc
Lead event strategy (trade shows, culinary demos, consultant training) to reinforce thought leadership
Build programs that enhance customer experience pre and post-sale, increasing brand loyalty
Build and lead a high-performing marketing team across brand, digital, creative, and product marketing
Partner with Sales leadership on GTM alignment, channel programs, and vertical strategies
Collaborate with Product and Culinary teams to launch innovations with maximum market impact
Qualification
Required
12–15+ years in marketing leadership, ideally in foodservice equipment, B2B2C manufacturing, or adjacent industries
Proven track record of building differentiated brands in competitive categories
Expertise in digital and eCommerce marketing, with hands-on experience in SEO, paid media, and online channel management
Strong grasp of distributor dynamics and B2B2C selling environments
Demonstrated success in demand generation, vertical marketing, and sales alignment
Strong leadership skills with ability to build and inspire a cross-functional marketing team
Excellent strategic thinking paired with operational execution capability
Benefits
Competitive executive compensation
Performance incentives
Long-term career opportunity
Company
Conair LLC
Conair is a leading international designer, manufacturer, and marketer of branded personal care and small kitchen appliances, cookware, hair brushes & accessories, cosmetic bags, and travel accessories.
1001-5000 employees
H1B Sponsorship
Conair LLC has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2021 (1)
2020 (1)
Funding
Current Stage
Public CompanyTotal Funding
unknown2021-03-12Acquired
2012-04-04IPO
Leadership Team
Jon Harding
Senior Vice President, Global Chief Information Officer
Julian Rizzuto
International Marketing
Recent News
2025-09-15
Hartford Business Journal
2025-08-22
Company data provided by crunchbase