3M · 1 month ago
IATD Global Demand Generation Leader
Minnesota, United States
Full-time
Onsite
Senior Level
7+ years exp3M is a diverse company where innovative individuals can collaborate globally. The Global Demand Generation Leader will develop and implement marketing strategies to engage customers and enhance their journey, while also managing various campaigns and collaborating with stakeholders.
AutomotiveCleaning ProductsConsultingElectronicsEnterprise SoftwareManufacturing
No H1B
Responsibilities
Developing the strategy around targeting unique personas in the Industrial Adhesives and Tapes division, working cross-functionally to create and implement campaigns globally based on customer insights
Deeply understanding customer pain points, motivations, and purchasing behaviors to inform all marketing activities and serve as the resident expert on the customer and market landscape. You will own, maintain and enhance our customer journey maps and identify key opportunities to engage and nurture them, and work closely with the product content leads on aligning business product content strategy across persona’s customer journey
Perpetuating campaigns through creating Global Campaign toolkits while staying on the cutting edge of emerging digital media innovations. You will anchor clear, consistent, and frequent communication with stakeholder teams to outline strategy, review goals, and track performance for campaigns
Developing and owning the key messages that will resonate with the target audience. The Demand Generation Lead works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment
Producing and managing photo and video shoots to capture essential content. Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently. This includes determining the right agency partner for specific needs and messages
Developing & driving comprehensive digital plans for awareness and lead generation campaigns (SEO & SEM, digital advertising, email, social media, landing pages, website marketing automation etc.) with measurables objectives
Work across a dynamic ecosystem of stakeholders to define, develop and implement integrated campaign strategies across the globe. This includes but not limited to: Area Activation Planners, Product Content leaders, Global Marketing Center pillar teams and the converter business owners
Works closely with the subject matter experts to determine the most effective marketing channels and tactics (across paid, owned & earned) to reach this audience and achieve business goals, making strategic decisions about where to invest resources for the best return on investment
Cultivating an environment of full-team engagement, leadership, and personal development. You’ll be champion for open and transparent communication
Provide strategic direction and creative briefs to creative partner(s), ensuring content requests are aligned with the overall division strategy and designed to move customers through the funnel efficiently
Manage lead generation and nurturing strategies that leverage marketing technology stack (e.g., Eloqua, Salesforce)
You’ll work closely with creative partners, Media, and PR teams to conceptualize, execute, and deliver on the programs. You are also responsible for managing timely execution and optimize budget allocations
Continuously optimize campaigns to increase conversion and results while keeping pace with overall digital marketing trends and translate relevant industry developments into enterprise strategy
Qualification
Required
Bachelor's degree or higher (completed and verified prior to start)
Seven (7) years of combined experience in integrated marketing, channel marketing, brand marketing, digital marketing, B2B lead generation, and/or marketing communications in a private, public, government, or military environment
Current, valid Driver's License
Preferred
Master's degree in business administration, marketing or entrepreneurship from an accredited institution
Proven experience solving and communicating complex marketing strategies to cross-functional teams in a global environment
Must be able to organize large amounts of information and track and meet many competing deadlines
Exceptional communication skills
Excellent time management, project management and organization skills
Growth and results-oriented
Self-starter and ability to work independently
Prior experience writing creative briefs
Prior experience with customer journey mapping
Prior experience launching integrated marketing campaigns, tracking metrics to evaluate effectiveness
Experience in new product introduction content creation
Prior experience in media buying and optimization (min. 3 years, cross channel with the focus on digital)
Experience working with marketing automation tools (Eloqua) and CRM (Salesforce) preferred
Proven ability to track and manage budgets and asset routings for approval
Previous cross-functional leadership experience. ideally in Brand Management, Marketing Manager, or Integrated Marketing roles
Experience with tools such as Adobe Assets, Salesforce.com, LinkedIn, PowerBI, HAMR
Benefits
3M offers many programs to help you live your best life – both physically and financially.
Company
3M is a global company that applies science to life, offering products and solutions across various industries.
10001+ employees
Funding
Current Stage
Public CompanyTotal Funding
$5MKey Investors
US Department of Energy
2024-03-13Grant· $5M
1978-01-13IPO
Leadership Team
John Banovetz
Senior Vice President for Innovation and Stewardship and Chief Technology Officer
Ippocratis Vrohidis
President, Industrial Mineral Products Division
Recent News
GlobeNewswire
2026-01-05
2025-12-19
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