NASCAR · 1 month ago
Manager, Digital Marketing & Social Media
Daytona Beach, FL
Full-time
Onsite
Mid, Senior Level
3+ years expNASCAR is a community of passionate individuals dedicated to growing the sport. The Manager, Digital Marketing & Social Media will develop and execute the digital marketing strategy for ONE DAYTONA, enhancing its online presence and engaging consumers across various digital channels.
RacingSports
Responsibilities
Develop and implement a comprehensive digital marketing strategy that supports ONE DAYTONA’s brand objectives and drives consumer engagement
Manage all social media channels, including content creation, scheduling, and community engagement
Collaborate with internal teams, tenants, and consultants to develop integrated campaigns that promote events, retail offerings, and special initiatives
Create digital advertising campaigns including paid social, search, display, and geo-targeted media to drive awareness and visitation
Maintain and update the ONE DAYTONA website, ensuring timely and accurate information, SEO optimization, and visual quality
Oversee monthly email marketing campaigns and manage the consumer e-blast database
Track, analyze, and report on digital performance metrics, providing actionable insights to the leadership team
Support photography, videography, and drone content creation for digital and social use
Manage online directory listings, digital signage, and other consumer-facing digital touchpoints
Assist in the creation and management of content calendars and digital asset libraries
Partner with community organizations, tourism partners, and consultants to extend online reach and align messaging
Stay current on digital marketing trends, tools, and best practices to continually improve performance
Willingness to work nights, weekends, and holidays as required for event and activation support
Qualification
Required
Bachelor's degree in Marketing, Communications, Journalism, or related field
Minimum three (3) to five (5) years of experience in digital marketing or social media management
Proficiency in social media management tools, analytics platforms, Microsoft Office, and Adobe Creative Suite
Strong creative vision with a deep understanding of digital trends and audience engagement
Exceptional writing, editing, and storytelling skills for social and digital platforms
Demonstrated success managing paid media and content performance analytics
Collaborative and proactive, with strong organizational and project management abilities
Ability to work effectively with external consultants and creative partners to achieve marketing goals
Attention to detail with the ability to balance creative and analytical thinking
Passion for community engagement and the ONE DAYTONA brand experience
Preferred
Experience within retail, hospitality, or entertainment environments
Experience with Yardi and CMS platforms preferred
Benefits
Highly competitive salaries
A solid benefits package focused on wellness
Opportunities for you to grow and develop both personally and professionally
Company
NASCAR
NASCAR is the sanctioning body for one of North America's premier sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Brandon M Thompson
Vice President of Diversity & Inclusion
Daryl Wolfe
Executive Vice President, Chief Revenue Officer
Recent News
Sports Business Journal
2026-01-08
Sports Business Journal
2026-01-07
Sports Business Journal
2026-01-07
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