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ABB · 13 hours ago

Team Lead - Marketing Research & Sales Data Analysis

New Berlin, WI

Full-time

Hybrid

Senior Level

5+ years exp

ABB is a global market leader helping industries become leaner and cleaner. As a Team Lead – Marketing Research and Sales Data Analysis, you will shape data strategies to drive operational, marketing, and sales objectives while providing insights that influence overall strategies and performance improvements.

AutomotiveEnergyEnergy ManagementIndustrial AutomationRobotics

No H1B

Responsibilities

Utilize internal sources of insight and information and external market studies to size markets by industrial segment, understand the competitive share, and project segmented growth rates

Build the requirements for bespoke and off-the-shelf market studies with foresight into what problems these studies will be used to solve. Prepare and socialize key findings with attention to insights that drive strategic decision making, product development and potential business impact

Design and analyze VOC studies to gain insight into end users of drive products. Present actionable findings that drive strategic decision making, inform marketing messaging and increase product demand

Evaluate sales trends and patterns (both channel partner POS and internal sales) to suggest/validate strategic and tactical activities that will yield new growth opportunities

Lead the process to gather competitive information and conduct SWOT analysis to provide insight into competitive landscape as it pertains to strategy, market messaging, and new solution development

Monitor markets, including price action, supply and demand indicators, and regulatory or legislative developments

Identify and collate total market sales and conduct monthly analysis and reporting of market volume across pertinent industries. Submit and support to the global group annual market sizing and growth data for US drives markets segments and competitors

Create Power BI reporting that analyzes products, competition, distributors and end users. Analyze POS data to understand segment growth, end user trends and behaviors

Ability to analyze existing marketing programs for performance, profitability, revenue opportunities and recommend improvements

Influence, collaborate and partner with teams and leaders across the organization

Participate as ABB representative on market insight/analysis committees and or conferences within various industry associations. Submit ABB monthly and quarterly reporting to NEMA (National Electrical Manufacturers Association)

Document (Intelex) business processes and work instructions defining the responsibilities of the market analyst role

Qualification

Data visualization toolsSalesforce managementStatistical analysisMarket researchAnalytical skillsInterpersonal skillsAdaptabilityOwnership

Required

Bachelors' Degree, preferably in Marketing, Business or Economics, and 5+ years' experience with marketing, marketing analysis, marketing intelligence, business intelligence, marketing research, data analysis, sales/support sales, statistics

Committed to using current analytical tools to understand and report out findings to the organization

Must possess experience with or the commitment learn and utilize the following: Data visualization tools (Power BI, Power Pivots), Salesforce management (Salesforce Einstein), Stats packages (SAS, SPSS, R), Mapping tools (ESRI ARC/GIS)

Strong analytical skills and data driven thinking

Strong interpersonal skills and the ability to work across an organization to drive projects to completion

Comfortable with ambiguity and willingness to be adaptable in a dynamic environment

Ownership of responsibilities and the drive to see projects to completion, with commitment and respect for deadlines

Candidates must already have a work authorization that allows them to work for ABB in the United States

Open to travel less than 10%

Preferred

Master's Degree / MBA is preferred

Entrepreneurial or operating experience in product marketing, product management or sales is a plus

Benefits

Choice between two medical plan options: A PPO plan called the Copay Plan OR a High Deductible Health Plan (with a Health Savings Account) called the High Deductible Plan.

Choice between two dental plan options: Core and Core Plus

Vision benefit

Company paid life insurance (2X base pay)

Company paid AD&D (1X base pay)

Voluntary life and AD&D – 100% employee paid up to maximums

Short Term Disability – up to 26 weeks – Company paid

Long Term Disability – 60% of pay – Company paid. Ability to “buy-up” to 66 2/3% of pay.

Supplemental benefits – 100% employee paid (Accident insurance, hospital indemnity, critical illness, pet insurance

Parental Leave – up to 6 weeks

Employee Assistance Program

Health Advocate support resources for mental/behavioral health, general health navigation and virtual health, and infertility/adoption

Employee discount program