Highgate · 1 month ago
Lifestyle & Luxury Marketing Manager
Atlanta, GA
Full-time
Onsite
Entry, Mid Level
1+ years expHighgate is a leading real estate investment and hospitality management company with over $15 billion of assets under management. The Lifestyle & Luxury Marketing Manager is responsible for creating and maintaining marketing strategies to enhance the image of the hotel, evaluating customer feedback and market conditions to implement effective marketing strategies.
Hospitality
Responsibilities
Manage omnichannel campaigns integrating digital, social, PR, content, and partnerships to drive brand visibility and guest engagement
Craft compelling brand narratives and content strategies aligned with luxury positioning
Partner with hotel teams to develop localized initiatives that support revenue growth and differentiation
Develop and execute go-to-market strategies for new property builds, openings, and brand transitions, ensuring cohesive brand integration and market entry success
Foster strong relationships with property teams and owners, collaborating closely to align marketing strategies with ownership goals and expectations and providing regular campaign performance and ROI updates
Manage SEO, paid media, CRM, and email strategies to improve acquisition and retention
Use guest segmentation and performance insights to optimize marketing ROI
Drive lifecycle marketing efforts that increase direct bookings and guest lifetime value
Manage social media strategy and content development to build brand community
Manage influencer collaborations to amplify brand messaging
Work closely with PR teams on earned media, thought leadership, and editorial storytelling
Cultivate brand partnerships that enhance guest experience and hotel positioning
Curate activations and pop-ups that tap into cultural trends and lifestyle moments
Partner with F&B, programming, and creative teams to build brand-led destination drivers
Manage marketing budgets, planning, and resource allocation
Build marketing playbooks and standard operating procedures to support cross-functional alignment for campaign management
Conduct post-campaign analysis and performance reporting to optimize future strategies
Perform other duties as assigned by management
Qualification
Required
At least 1 to 3 years' experience in Marketing and Communications (hospitality industry experience essential)
Demonstrated ability to develop and implement successful marketing strategies for individual hotels, including ROI / KPI metrics
Strong presentation and communications skills, proficiency with programs such as, Photoshop, Adobe Illustrator, Premiere, After Affects, etc
Demonstrated ability to develop and maintain relationships with external and internal contacts (i.e. General Manager, Director of Sales and Director of Revenue Leaders, Regional Team, Media Representatives, Public Relations firms)
Strong Creative Mind
Ability to organize exclusive events
Knowledge of social media marketing and content creation in programs such as Shortstack, Offerpop, Hootsuite, Wordpress, etc
Ability to deliver strong print and collateral marketing materials
Ability to work proficiently quickly in a high-pressure & fast paced environment
Exceptional with details and follow up
Maintain a warm and friendly demeanor at all times
Must be able to effectively communicate both verbally and written, with all level of employees and guests in an attentive, friendly, courteous and service oriented manner
Must be able to multitask and prioritize departmental functions to meet deadlines
Maintain regular attendance in compliance with Highgate Hotel Standards, as required by scheduling, which will vary according to the needs of the hotel
Maintain high standards of personal appearance and grooming
Comply with Highgate Hotel Standards and regulations to encourage safe and efficient hotel operations
Maximize efforts towards productivity, identify problem areas and assist in implementing solutions
Must be effective in handling problems, including anticipating, preventing, identifying and solving problems as necessary
Must be able to understand and evaluate complex information, data, etc. from various sources to meet appropriate objectives
Must be able to maintain confidentiality of information
Perform other duties as requested by management
Company
Highgate
Highgate is a United States-based real estate investment and hospitality management firm.
10001+ employees
H1B Sponsorship
Highgate has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (7)
2024 (8)
2023 (8)
2022 (5)
2021 (4)
2020 (18)
Funding
Current Stage
Late StageTotal Funding
unknownKey Investors
Trilantic North America
2014-10-08Private Equity
Leadership Team
Arash Azarbarzin
Chief Executive Officer
Graham Rumble
Chief Financial Officer | Family Office
Recent News
2025-07-08
Company data provided by crunchbase