Orlando Shakes · 1 month ago
Public Relations & Social Media Coordinator
Orlando, FL
Full-time
Hybrid
Entry, Mid Level
$40K/yr - $44K/yr
1+ years expOrlando Shakes is Central Florida’s leading professional regional theater company, seeking a full-time Public Relations & Social Media Coordinator for its Marketing & Communications team. The role involves managing social media, creating promotional content, assisting with media relations, and supporting digital marketing efforts.
CharityComicsEducationMedia and EntertainmentSocial
Responsibilities
Develop, draft, and schedule engaging content (copy, graphics, images, videos) across platforms including Instagram, Facebook, LinkedIn, and X
Plan, schedule, and manage paid social media ads across Meta Ads Manager and other platforms, under the direction of the Director of Marketing & Communications
Maintain a consistent posting schedule that supports show promotions, institutional messaging, community engagement, and audience development goals
Collaborate with artistic teams, cast members, production staff, and leadership to gather stories and assets
Create branded visuals using Canva, Adobe Creative Suite, or similar tools
Monitor social channels for comments, messages, brand mentions, and trending conversations
Engage with users, community partners, and audiences to foster a positive brand presence
Track analytics to evaluate content performance and inform strategy
Draft and distribute press releases, media advisories, talking points, newsletters, and website copy
Maintain media lists, press kits, and contact databases
Assist with pitching stories to journalists, bloggers, and influencers
Identify, connect with, and build relationships with local influencers and digital creators to support promotional campaigns and brand visibility
Monitor and compile media coverage and provide reporting
Assist with coordinating and scheduling media interviews, including confirmations, logistics, and prep materials
Support media day events and prepare cast, crew, and leadership for interviews
Assist with Google Ads campaigns, including keyword research, drafting ad copy, updating audiences, and monitoring performance
Support SEO-driven content updates for web pages and blog posts
Assist in tracking website traffic, user behavior, and conversions through Google Analytics (GA4)
Assist with online fundraising
Capture photo and video content for marketing, publicity, and archival use
Provide photo/video support at Opening Nights, special events, archival shows, cabarets, and community appearances
Basic video editing and uploading archival show footage
Assist with scheduling photography for shows and promotional shoots
Pay marketing vendors, categorize marketing charges, and monitor expenditures against the marketing budget
Conduct research on industry trends, competitor campaigns, influencers, and media targets
Assist with logistics for PR events, press opportunities, and community outreach
Support scheduling for PR-related meetings, interviews, and promotional activities
Contribute to program books, print collateral, and other communications materials
Submission to all online event calendars including those required by UA, etc
Support the Marketing & Communications team with major campaigns, institutional initiatives, and emerging needs as assigned
Support all major organizational events
Qualification
Required
Demonstrated success in content creation, social media management, and digital marketing
Experience scheduling both organic posts and paid social media ads
Basic understanding of Google Ads, SEO, and Google Analytics (GA4)
Strong writing and editing skills across press releases, web content, social media, newsletters, and marketing materials
Proficiency in Google Suite and design platforms such as Canva or Adobe Creative Suite
Ability to capture and edit photos and video content
Strong organizational skills with the ability to manage multiple deadlines in a fast-paced environment, while maintaining quality
Excellent communication and interpersonal skills; ability to collaborate with leadership, artists, staff, board members, and community partners
Familiarity with AP Style
Ability to work flexible hours, including evenings/weekends during shows and events
Commitment to diversity, equity, inclusion, and belonging
Social Media Marketing and Social Media Content Creation Skills
Digital Marketing and Marketing knowledge
Ability to work independently, as well as part of a team, with a high level of initiative and self-motivation
Bachelor's degree in Communications, Journalism, Public Relations, Marketing, or a related field and/or equivalent experience / training
1-3 years of experience in a communications, public relations, social media or marketing role
Preferred
Background as a journalist, PR professional, or marketing content creator
Previous experience with media monitoring tools, social scheduling platforms, or CRM/marketing automation systems
Experience working in arts, entertainment, nonprofits, cultural institutions, or live events
Benefits
403(b)
Health Insurance
Dental Insurance
Vision Plan
Paid time off
Company
Orlando Shakes
ABOUT ORLANDO SHAKES Celebrating its 30th Season, Orlando Shakes, in partnership with UCF, produces classic, contemporary, and children’s plays.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase