Apply on Employer Site

Zenith · 1 day ago

Campaign Manager, Paid Social

Burbank, CA

Full-time

Hybrid

Entry Level

$49K/yr - $69K/yr

1+ years exp

Zenith is a full-service media agency that focuses on driving tangible business outcomes for clients. The Campaign Manager, Paid Social will manage and optimize paid social campaigns, targeting audience engagement and performance metrics across platforms like TikTok and Instagram.

AdvertisingMarketing

Responsibilities

Primary owner of paid social campaign trafficking, optimization, troubleshooting, and reporting for a portfolio of managed accounts

Determine appropriate audience & creative selection, campaign investment by channel, and measurement benchmarks

Provide consistent optimization for engagement of evergreen & cultural moment paid social campaigns to exceed client expectations

Crafting paid social strategy based on organic social media trends on Instagram & TikTok

Create, review and monitor advertising campaigns across various paid social media channels primarily on Meta and TikTok. Pinterest, Snapchat and Reddit knowledge would be great but not required

Recommend, implement, and report optimization recommendations for performance improvements, particularly for engagement performance

Assist with managing the client budget tracker and provide actualizations

Assist with social reporting needs, including developing insights and recommendations within an active campaign

Communicate and collaborate with internal teams regarding campaign delivery data pertinent to client and business goals

Monitor daily paid social campaign pacing and performance to exceed client benchmarks and expectations

Brainstorm and implement new ways to improve advertising and engagement on all social platforms, and leverage past takeaways & new products on Meta & TikTok to inform strategy and planning

Manage internal and external communication during all phases of an active social campaign’s lifecycle

Maintain understanding of the social media landscape and platforms

Leverage pre-established best practices while implementing campaigns and building reports

Qualification

Paid social campaign managementAudience targetingQuantitative analysisExcel skillsCritical thinkingProject managementTeam collaborationAdaptability

Required

1+ year of direct social media experience required; experience working in a media planning or buying position at an advertising or media agency preferred

Basic Excel skills: comfort with pivot tables is a nice to have

Experience in working with large datasets and performing quantitative analysis

Demonstrated critical thinking ability

Proven ability to manage multiple projects at a time while paying strict attention to detail

Self-starter who is comfortable with being flexible in an ever-changing environment

Energetic, driven to succeed, great teammate