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University of St. Thomas · 1 month ago

Assistant Vice President of Marketing and Communications

Houston, TX

Full-time

Onsite

Director/Executive

7+ years exp

The University of St. Thomas is a Catholic liberal arts institution in Houston, Texas, seeking an Assistant Vice President for Marketing and Communications. This role provides strategic leadership to enhance the university's visibility and brand through integrated marketing and communication initiatives, while overseeing a team responsible for content development and media relations.

AlumniEducationHigher EducationUniversities

Responsibilities

Assist in the development and execution of comprehensive marketing and communication strategies aligned with the University's mission and goals to elevate the UST brand

Serve as a strategic advisor to senior leadership on messaging, brand positioning, and communication approaches

Lead efforts to assess brand perception and implement strategies that enhance visibility locally, regionally, and nationally

Weave University's unique Catholic Identity strategically and authentically into all brand assets including storytelling, brand expression, and strategic communications

Oversee the creation and implementation of marketing campaigns that support the Office of the President, enrollment management, advancement initiatives, academic branding, and internal communication

Ensure brand consistency across all print, digital, and multimedia materials

Implement brand strategies to the internal University community so external audiences see a consistent brand when interacting with faculty and staff

Collaborate with the Office of the President, Admissions, Academic Affairs, Student Affairs and University Advancement to support targeted marketing initiatives

In collaboration with the Senior VP of University Advancement and External Relations, provide direction for university-wide communications, including newsletters, announcements, institutional updates, and executive messaging

Be key player on the Incident Management team and lead crisis communication messages and responses on behalf of the University

Strengthen the University's media relations efforts by building relationships with local, regional, and national press

Implement creative practices for local and national media to understand the Catholic identity of UST through brand initiatives that effectively communicate the voice of UST

Guide the development and management of digital content strategies, including website content, social media presence, and digital advertising

Drive digital marketing strategies to be data-informed, iterative, and aligned with enrollment and advancement goals

Empower team members to use their creativity in digital content creation while articulating the mission and brand of UST

Keep up with digital and marketing trends to amplify the brand of UST through its unique Catholic lens

Supervise professional staff across communications, marketing, creative services, public relations, and digital media

Foster a collaborative and creative team environment focused on strategic results and service excellence

Lead initiatives in professional development for team members and facilitate a healthy team culture through annual retreats, days of prayer and creative brainstorms to keep the team aligned

Coach team members to understand innovative and trending marketing ideas and strategies to enhance the professional prowess of the team

Manage budgets and vendor relationships effectively; Present annual budget suggestions to the Senior VP of University Advancement and External Relations

Qualification

Strategic marketingBrand managementCrisis communicationDigital marketingProject managementLeadershipInterpersonal communicationTeam leadershipWritten communicationVerbal communicationCollaboration