Apply on Employer Site

Resilinc · 1 month ago

Senior Director, Demand Generation

United States

Full-time

Remote

Director/Executive

10+ years exp

Resilinc is pioneering intelligent, autonomous systems for supply chain management using Agentic AI. The Senior Director of Demand Generation will lead a modern, revenue-focused demand team, overseeing pipeline generation through various marketing strategies and ensuring alignment with cross-functional partners.

AnalyticsLogisticsRisk ManagementSaaSSupply Chain Management

Growth Opportunities

Responsibilities

Own end-to-end pipeline generation goals - across inbound, outbound, ABM, and partner motions

Build quarterly demand plans tied directly to pipeline and ARR targets

Develop and oversee multi-channel campaigns that integrate digital, content, and partner-driven programs

Partner with Product Marketing to launch and scale Agent-led campaigns tied to measurable outcomes (pipeline $, revenue-at-risk avoided)

Partner with Sales and Revops to align lead-to-revenue tracking and attribution

Drive SEO, SEM, paid media, and content syndication to grow qualified top-funnel leads

Optimize agency as well as modern AI and agentic strategies to optimize strategy for generative search /GEO

Optimize conversion at each funnel stage (Lead → MQL → SAL → SQL)

Implement nurture and retargeting programs that improve conversion velocity

Lead the operational execution and reporting in Marketo, SFDC, and analytics tools

Build scalable outbound programs in partnership with the BDR / Sales teams

Leverage intent and firmographic data (6sense, ZoomInfo) for targeting, prioritization and automation of account engagement

Develop competitive displacement plays with personalized content and sequences

Collaborate on partner and co-sell campaigns tied to shared pipeline KPIs

Lead demand analytics, infrastructure, funnel metrics, and attribution dashboards

Ensure data integrity and consistency across SFDC, marketing automation, and reporting systems

Partner to drive and measure marketing contribution by stage, segment, and source

Drive operational rigor: campaign hygiene, tagging, process SLAs, and revenue reporting

Build and coach a high-performing, data-driven team across campaigns, digital, and operations

Collaborate cross-functionally with Product Marketing, Brand, Sales and Partners on GTM priorities (Agents, Industry campaigns, Product launches)

Serve as the bridge between creative, performance, and sales enablement functions

Foster a culture of experimentation, accountability, and revenue alignment

Qualification

B2B SaaS demand generationMarketing automation (Marketo)CRM (SFDC)IntentAnalytics toolsAI product experienceMulti-touch programsFunnel metricsOperational acumenCollaborationLeadership