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Digitas North America · 3 days ago

Senior Vice President, Technology

New York, NY

Full-time

Hybrid

Director/Executive

$180K/yr - $287K/yr

15+ years exp

Digitas North America is a leading Networked Experience Agency focused on creating magnetic experiences that connect brands with consumers. As a Senior Vice President of Technology, you will act as a strategic consultant and solution architect, driving CRM hyper-personalization initiatives for a major global client by leveraging advanced marketing technologies and data strategies.

Marketing & Advertising

Responsibilities

Serve as the technology lead and strategic architect on a flagship CRM personalization program for a Fortune Global 50 client

Translate high-level business and marketing objectives into scalable, actionable technology solutions across platforms

Architect integrations between client marketing technologies (Adobe Experience Cloud, Adobe Campaign Classic, Tealium CDP), and Publicis Groupe tools (e.g., Core AI, Epsilon CORE ID)

Define and document business and technical requirements, identify data and workflow gaps, and create solution designs that enable CRM orchestration and real-time personalization at scale

Collaborate with cross-functional teams including engineering, strategy, media, and data analytics to design and deploy solutions for end-to-end personalized campaigns

Own the technical consulting relationship with Publicis Groupe agencies and partners, including Epsilon, Core AI, and Publicis Sapient—ensuring alignment, communication, and timely execution

Champion automation and content production strategies that support hyper-personalized campaign deployment across email, mobile, and other CRM channels

Monitor and optimize system performance, ensure delivery quality, and take ownership of overall program success

Qualification

Solution ArchitectureCRM PersonalizationAdobe Experience CloudData StrategyAIML ModelingCloud InfrastructureClient-facing SkillsInter-agency CollaborationTechnical Consulting

Required

Bachelor's degree in computer science, software engineering, or a related field

15+ years of experience in marketing technology, CRM, or digital transformation consulting, including hands-on experience in solution architecture

Experience architecting and delivering CRM personalization strategies that leverage 1P data enrichment, AI and ML audience modeling, and real-time orchestration

Deep understanding of the Adobe Experience Cloud ecosystem, including Adobe Campaign Classic, AEM, Target, CDPs like Tealium, and DSPs

Familiarity with cloud-based infrastructure (preferably GCP), data engineering principles, and martech/data integrations at scale

Strong consulting and client-facing skills, with the ability to align multiple stakeholders and manage inter-agency collaboration within a large network

Proven track record of leading CRM solutioning and execution for enterprise-scale clients

Adept at turning abstract personalization visions into detailed implementation roadmaps and technology delivery plans