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AirBorn · 1 month ago

Director, Divisional Marketing (Interconnect Aerospace & Defense Solutions )

Georgetown, TX

Full-time

Onsite

Director/Executive

10+ years exp

AirBorn is a leader in aerospace and defense electronics, committed to engineering and manufacturing excellence. The Divisional Marketing Director will lead strategic marketing initiatives for the Aerospace and Defense division, focusing on developing marketing plans and driving analytics to support revenue generation.

Consumer ElectronicsElectronicsManufacturing

Responsibilities

Drive key marketing projects, including overall strategy, target persona identification and build out, digital and physical material development and messaging, including growth in the following categories:

Commercial Aircraft

Defense

Space Exploration

Lead special projects to improve customer traction and engagement with projects to include, but not be limited to:

M2X

Integration of Smiths Interconnect

Assessing the buying process and engaging the new generation of design engineers with digital work practices

Experimenting on distributor engagement programs to determine price elasticity and propensity to purchase

Assessing competitor strengths and weaknesses for differentiated value alignment

Developing account-based marketing plans to drive pipeline and revenue growth

Industry, Event, Social Media and Public Relations strategy development and execution with Strategic Marketing Centers of Excellence

Refine the internal vision statement and translation of that message into ADS's customer and market-facing message and value proposition

Qualification

Marketing strategyAerospaceDefense experienceMarketing campaign experienceStakeholder managementCopywriting skillsMessaging expertiseBudget managementProject managementSalesforce expertiseB2B marketingManufacturing marketingInterpersonal skillsCommunication skills