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Impact Theory · 5 months ago

Social Media Community Manager, Tom Bilyeu & Impact Theory

West Hollywood, CA

Full-time

Onsite

Mid Level

$70K/yr - $80K/yr

4+ years exp

Impact Theory is a mission-driven modern media company focused on creating positive change through entertaining and empowering content. The Social Media Community Manager will be responsible for managing online communities across various social media platforms, ensuring engagement and alignment with the brand's persona.

MarketingMedia and EntertainmentTVTV Production

Responsibilities

Writing Captions: Generate highly-engaging, captivating captions that resonate with the specific target audience and brand identity for each social media account. Adapt writing style, tone, and content to align with the platform's best practices, ensuring that captions effectively communicate the brand's message

Content Publishing: Schedule daily social media posts across Instagram, YouTube (Community and Shorts), Twitter, TikTok, LinkedIn, and Facebook for Impact Theory and Tom Bilyeu

Community Engagement and Moderation: Foster a positive and engaged online community by responding to comments, facilitating discussions, as well as sourcing relevant content that align with brand guidelines + unique brand persona + Must have strong writing skills, impeccable spelling and grammar, as well the adept ability to craft copy with Tom's distinct tone of voice + Must be able to like and reply to comments with a distinct brand tone & persona depending on the account unique to Tom + Must be available on weekends to publish content and moderate across social channels + Identify @ and/or mentions of Tom on external social media accounts; ensure they are crediting appropriately and engage with these posts

Social Media Calendar: Maintain and manage multiple social media editorial calendars to ensure consistent and timely content delivery + Must be able to pivot posting cadence based on performance, etc + Timing is critical for social media - must be able to identify and publish content during times with the most reach across each social media channel

Data Analysis: Monitor audience sentiment and engagement, interpret social media KPIs (e.g. engagement rate, reach, saves, @ mentions across social media), and provide high-level daily reports on sentiment, robust monthly social media reports for performance analysis as well as actionable insights across social channels, as well as ad hoc reports as requested

Tool Proficiency: Utilize social media SAAS platforms like Iconosquare, Hootsuite, Khoros, SproutSocial, etc., for efficient content scheduling and management. Use project management tools like Monday or Asana to streamline tasks and social media editorial calendars

Qualification

Social Media ManagementData AnalysisContent PublishingCommunity EngagementCopywritingProject ManagementInterest in ContentOrganizational SkillsCommunication SkillsCreative ThinkingAdaptability

Required

4+ years of experience as a Social Media Community Manager

Strong organizational skills and the ability to manage multiple social media editorial calendars

Strong understanding of social media platforms, trends, algorithms, and best practices

Exceptional written and verbal communication skills, with the ability to adapt content to different social media channels and engage with diverse audiences

Detail-oriented with excellent organizational and time management skills

Analytical mindset with the ability to analyze data, draw insights, and make data-driven decisions and have the ability to create reports that are unique to each brand

Ability to work independently, prioritize tasks, and meet deadlines in a fast-paced environment

Proficient in using social media management tools such as Iconosquare, Hootsuite, Khoros, SproutSocial, etc

Experienced in project management tools like Monday or Asana and proficient in Google Suite

Creative thinking and adaptability to switch between brand tones and personas

Ability to handle community moderation and maintain a positive online environment

Genuine interest in Tom and Lisa Bilyeu's content

In preparation for your interviews, please review Tom & Lisa's YouTube channels and social media content (Instagram, etc.)