Smartly · 1 week ago
VP, Marketing
Chicago, IL
Full-time
Hybrid
Director/Executive
$189K/yr - $236K/yr
15+ years expSmartly is an AI-powered advertising technology company seeking a Vice President of Marketing to define and scale their brand in the AI era. The role involves leading a team to develop integrated marketing campaigns, overseeing content marketing strategies, and ensuring a cohesive brand story across all channels.
Ad TargetingAdvertisingAdvertising PlatformsE-CommerceSocial Media Advertising
Responsibilities
Lead our marketing brand, content, and creative strategy to drive awareness and growth, and support our go-to-market strategy to increase adoption
Oversee content marketing strategies based on business objectives, category focus and customer audience segments across all channels (online/offline/social)
Develop, communicate and maintain a unified brand story across all channels
Champion AI adoption across Marketing, integrating AI-powered creative, insights, and workflows into how we build brand, content, and campaigns
Lead the creative vision and execution of Smartly’s brand design ensuring every touchpoint, from campaigns to events, reflects a cohesive and high-impact visual identity that elevates perception, drives recognition, and differentiates Smartly in the market
Partner with cross-functional teams to ensure that customer, vendor, employee and partnership touch points align with brand strategy and support messaging priorities
Lead and direct external agencies responsible for the development of strategy and execution of brand initiatives
Implement brand awareness/brand health measurement
Build, lead and mentor top performing teams in creative, content, and events
Manage the B2B marketing budget effectively, allocating resources for maximum impact and return on investment
Qualification
Required
A bachelor's degree in marketing, communications, or related field is required
15+ years experience and a proven track record leading brand marketing and event with a B2B focus
An innovative thinker, with a track record for translating strategic thinking into action plans and output
A true brand ambassador who leads from the front
Experience in building, mentoring, and coaching a team of brand marketing & events professionals
Are a self reliant problem solver and results driven
The ability to make decisions in a changing environment and anticipate future needs
Are a persuasive communicator with exceptional written, oral, interpersonal and presentation skills
Preferred
An advanced degree is preferred
International knowledge
Benefits
Five weeks paid time off (PTO), 11 company paid holidays, unlimited sick days
Flexible in-office, hybrid, & remote work options depending on role
Generous healthcare packages & mental health benefits
Monthly wellness benefit and learning reimbursement opportunities
401K plus matching & equity grants for all new Smartlies
Volunteer time off days & company donation matching opportunities
And so much more…
Company
Smartly
Smartly is the AI-powered advertising technology company transforming ad experiences for brands and their consumers.
501-1000 employees
Funding
Current Stage
Late StageTotal Funding
$22.8MKey Investors
Highland EuropeLifeline Ventures
2019-12-18Acquired
2019-11-29Series Unknown
2017-09-19Secondary Market· $20M
Leadership Team
Kristo Ovaska
Founder & Board Member
Tuomo Riekki
Founder & Board/Advisor
Recent News
2025-11-19
Business Wire
2025-11-18
2025-11-05
Company data provided by crunchbase