Cartier · 11 hours ago
Brand Image Manager
New York, United States
Full-time
Onsite
Mid, Senior Level
$90K/yr - $115K/yr
5+ years expCartier North America is dedicated to fostering a diverse and inclusive workforce. The Brand Image Manager will enhance Cartier’s brand equity through creative visual design across various channels, overseeing the production of high-quality marketing materials and ensuring brand consistency.
JewelryManufacturingRetail
Responsibilities
Help to further integrate the Creative Communications team within the organization by successfully carrying out briefs from both MarCom and Commercial teams transversally
Identify and develop the right visual treatments, executions and tools to elevate the brand equity, reinforce local branding and market relevance by ensuring consistent messaging and tone
Continually seek to enhance existing materials, with a channel-agnostic approach, thriving for excellence
Leverage all client and stakeholder touchpoints as an opportunity to storytell and engage, while upholding the Maison standards
Strategize and propose creative concepts and innovative formats in line with the editorial calendar, BEAP, brand voice and legacy
Manage and provide feedback to HQ on creative briefings, campaign development, asset distribution process and guidelines
Establish best practices across Creative, Content and Brand Voice at the global level; seek enhancements in process, creative and engagement
Support the Organization with consistent market insights surrounding creative trends, competitive strategy, and audience behavior
With the help of the Junior Graphic Designer, oversee the adaption of international campaigns and other creative assets for the North American advertising department (creative choices, resizing and layout optimization)
Carry out briefs received from the advertising media teams for both online and offline channels (mocking up OOH and Print units, and adapt online display ads)
Keep a client centric and highly adaptative approach to drive engagement and conversions, while always delivery high-quality materials on par with the Cartier codes
Adapt and scale assets according to the media guidelines: resize and redesign the graphic design elements to best operate in the context of the platform
Help create holistic brand experiences collaterals and visual identity across Client Treatment, Events, PR and High-Jewelry teams
From invitations, save-the-date and menus, to stationery, gifting and client itineraries, both digital and printed
Proposing flexible yet high quality designs and templates, for a high volume of deliverables to ensure consistency across regions, and with other touchpoints and 360 activations
Anticipate seasonal and recurring needs and proactively propose creative solutions
Provide feedback on existing materials and executions Support the North America DTC & Email program
Support the Email and Direct-to-Consumer teams with layouts, images and resizing, continually enhancing the templates
Build templates and format e-blast in partnership with eCRM and content teams
Design of print collateral such as mailers, press materials, invitations etc
Mock-up and execute large format outdoor creatives
Brainstorm surprising and out-the-box ideas, always keeping the Maison’s codes in mind Build PPT templates and format documents
Provide high quality PowerPoint templates and layout guidance across Marketing and Communications departments
Create and design high-level strategic presentations for all business functions including c-suite executives and leadership Internal Branding Advocate
Educate teams internally about Branding best practices
Support L&T with training material
Demonstrate a deep understanding of the Cartier visual identity and codes, provide guidance to other teams when needed
Ingest, organize, and distribute all visual assets
Gather and update essential resources like logos, fonts, colors, style guides and visual guidelines
Collect feedback and collaborate on new guideline creations with central teams
Meet project timelines through good management of workflow and ability to prioritize
Communicate with Creative Communications Content Team proactively about workload, project status and issues that arise to determine solutions
Qualification
Required
Bachelor's degree in design, communications or advertising
5–6 years of experience as a designer or hands-on creative in the luxury industry, (in-house, agency or established studio)
Extensive understanding of print production, from high-end stationery to large scale billboards
Strong knowledge of digital advertising landscape, contextual UX/UI design (web, display, search and social)
Fluency in Figma and Adobe Creative Suite (InDesign, Illustrator, Photoshop, Premiere Pro etc.)
Preferred
Video editing capabilities and 3D / GCI knowledge are a plus
Benefits
Medical, dental, and vision programs
Health savings and flexible spending accounts
Employee assistance program
Life insurance
Disability benefits
401(k) with employer match
Wellness reimbursement benefit
Paid time off
Volunteer time off days
Company
Cartier
Cartier is a luxury goods brand that designs, manufactures, and sells fragrances, accessories, jewelry, watches, and other products. It is a sub-organization of Richemont.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Louis A. Ferla
Chief Executive Officer
Recent News
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