Sinclair Inc. · 3 days ago
Manager, Social Strategy (Sports)
Santa Monica, CA
Full-time
Onsite
Mid, Senior Level
$68K/yr - $85K/yr
5+ years expSinclair Inc. is a diversified media company and a leading provider of local news and sports. They are seeking a Manager, Social Strategy to lead the social presence and growth of their podcasts by creating engaging digital content and implementing growth strategies across platforms.
Broadcast Media
Responsibilities
Ideate, develop, and deliver best in class social editorial content tailored to the unique brand of each podcast across a variety of sports categories
Leverage the unique voice, insight, and experience of each talent to go beyond show cutdowns and put us at the center online conversations
Create and distribute original content across all show and talent handles, ensuring that posts are timely, relevant, engaging, and on-brand
Conceptualize, design, and distribute show content highlights, graphics, images, and videos to help support channel initiatives and strategies
Lead all organic growth strategies to grow followers and subscribers, increase engagement rates, and extend the podcasts’ reach through partnerships, collaborations, and viral moments
Serve as the primary voice for each show. Drive community management initiatives to deepen connections with shows, talent, and teams
Optimize content for searchability and discoverability, maximizing relevant keywords and SEO best practices
Ideate and execute unique sponsorship and branded content campaigns, assuring all deliverables are met to necessary specifications
Be a leading voice in the content development of the show overall, ensuring social is incorporated, helping to drive audiences to our other platforms and keeping them engaged on all channels
Analyze performance data to identify trends and opportunities for improvement. Use insights to evolve and optimize future strategies
Drive alignment and collaboration with internal an external stakeholders through strong communication and organization
Provide on-site support for live events, including building out advance content plans, shooting content, and directing talent
Proactively research competitors, social creators, and the latest social platforms, tools, and algorithm changes to ensure best practices
Other duties as assigned
Qualification
Required
5+ years experience in digital / social content creation, production, and strategy—preferably in the sports or entertainment industry
Expert-level understanding of social media platforms, their algorithms, and audience-building strategies across each
Highly skilled in photo and video editing (Adobe Creative Suite, etc.)
A self-starter, with the ability to work independently, and a drive to be successful
An understanding of both creative and production, with the ability to lead the entire process through from idea to execution
An effective communicator, driving collaboration between talent, staff, and external partners
Strong analytical skills with the ability to turn data into actionable steps
A passion for women's sports, digital-first storytelling, community building, and an understanding of the sports media landscape
Ability to manage multiple projects simultaneously and work in a fast-paced environment against tight deadlines
Experience working directly with high-profile talent, maintaining a high level of professionalism at all times
A calculated risk-taker. Someone who enjoys pushing boundaries and thinks outside the box, but does so thoughtfully and strategically
Proficiency with social media management tools (e.g., Hootsuite, Sprout Social) and analytics platforms
Ability to work nights, weekends, and holidays as needed—following the 24/7 cycle of sports and social
Benefits
Participation in a retirement plan
Life and disability insurance
Health, dental and vision plans
Flexible spending accounts
Sick leave
Vacation time
Personal time
Parental leave
Employee stock purchase plan
Company
Sinclair Inc.
Sinclair, Inc. (Nasdaq: SBGI) is a diversified media company and a leading provider of local news and sports.
5001-10000 employees
Funding
Current Stage
Late StageLeadership Team
Del Parks
SVP and CTO
Arthur Hasson
COO Programming
Recent News
2025-10-05
2025-10-01
Company data provided by crunchbase