TP-Link Systems Inc. · 1 month ago
Director, Product Marketing, SMB Networking
Irvine, California, United States
Full-time
Onsite
Director/ExecutiveTP-Link Systems Inc. is a global provider of reliable networking devices and smart home products. The Director of Product Marketing, SMB Networking will lead the development and execution of marketing strategies for TP-Link’s SMB networking and security product portfolio, focusing on product positioning, go-to-market execution, and customer engagement.
ElectronicsHardwareHealth CareInternetSoftware
Responsibilities
Define clear, differentiated product positioning for TP-Link’s SMB networking and security solutions (switching, routers, gateways, and cameras)
Create messaging frameworks that translate technical capabilities into compelling value for IT professionals and business owners
Ensure all content aligns with brand standards and market direction
Partner with Product Management to prioritize key features and translate them into customer-centric messaging
Lead the creation of engaging product content, including product pages, whitepapers, solution briefs, case studies, and video assets
Ensure accuracy, clarity, and alignment across all marketing materials
Develop and execute marketing campaigns that build brand presence, strengthen market credibility, and drive demand
Collaborate with Digital and Channel Marketing to ensure consistent messaging across advertising, media, and promotional programs
Track funnel performance to optimize awareness and conversion outcomes
Lead end-to-end GTM planning for product launches and category expansions
Build launch playbooks, define timelines, and manage alignment between product, sales, creative, and operations
Ensure all deliverables (content, creative, training, enablement) are in place for successful market introduction
Develop customer engagement programs tailored to the SMB segment—driving acquisition, onboarding, and long-term loyalty
Collaborate with Customer Success and Channel teams to improve retention, education, and advocacy
Leverage customer insights and analytics to refine strategies and improve satisfaction
Partner with digital and community teams to enhance brand participation across social and technical forums
Build programs that position TP-Link as a thought leader among SMB IT decision-makers and integrators
Develop influencer and ambassador relationships that strengthen category credibility
Support corporate and regional PR strategies to elevate TP-Link’s thought leadership in networking and security
Oversee content direction for the website, SEO optimization, and targeted email campaigns (EDM)
Collaborate with influencer and partner networks to amplify product visibility and generate qualified demand
Qualification
Required
Proven experience in product marketing, preferably in the technology or networking industry
Strong understanding of SMB market dynamics and customer needs
Excellent communication skills, with the ability to translate technical concepts into business value
Experience in developing and executing go-to-market strategies
Ability to collaborate effectively with cross-functional teams, including Product Management, Sales, and Digital Marketing
Strong analytical skills to track performance metrics and optimize marketing campaigns
Experience in creating engaging marketing content, including product pages, whitepapers, and case studies
Proficiency in digital marketing, SEO, and social media engagement
Ability to manage multiple projects and meet deadlines in a fast-paced environment
Strong leadership skills with a focus on team collaboration and customer engagement
Company
TP-Link Systems Inc.
Headquartered in the United States, TP-Link Systems Inc.
Founded in 1996
51-200 employees
Funding
Current Stage
Growth StageLeadership Team
Ben Allcock
Vice President – B2B UK & Ireland
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