Sumble · 5 months ago
Marketing
Sumble is a company focused on providing deep account intelligence and enrichment for go-to-market teams. They are seeking a growth/marketing leader who will be responsible for discovering, validating, and scaling growth loops to significantly increase product-led growth adoption over the next year.
AppsArtificial Intelligence (AI)Sales
Responsibilities
Own the growth roadmap – Prioritize and execute experiments across outbound, PLG flows, paid and organic channels, community, and influencer programs
Run high‑velocity testing – Design experiments with clear success metrics, instrument tracking, analyze results, and double‑down on what works
Instrument & optimize our PLG funnel – Improve activation, onboarding, and viral loops (e.g., colleague invites, in‑app referrals, usage prompts)
Build outbound motions – Partner with Sales to refine targeting and messaging for IC‑level prospects (AEs, SDRs) and economic buyers
Spin up paid & earned channels – Pilot LinkedIn thought‑leadership ads, Reddit/Bravado sponsorships, r/sales AMAs, and sales‑influencer UGC
Experiment with content marketing – Leverage user stories, lo‑fi demos, and data‑driven insights to generate demand without a long content cycle
First 30 days: Deep understanding of product, ICP, buyer journeys, and current growth stack. Clear experiment backlog defined. Run early experiments
First 90 days: Identify some promising growth drivers for us to double down on
Qualification
Required
Experience in growth marketing or a related field
Ability to design and execute marketing experiments
Strong analytical skills to measure and optimize marketing performance
Experience with PLG (Product-Led Growth) strategies
Familiarity with outbound marketing techniques
Experience with paid and organic marketing channels
Ability to collaborate with sales teams
Strong communication skills
Experience in content marketing
Preferred
Experience working in a startup environment
Familiarity with data-driven marketing strategies
Experience with community and influencer marketing
Knowledge of marketing automation tools
Experience with social media marketing
Company
Sumble
Sumble provides a sales intelligence platform that crawls the web for technographic and contact data.
Funding
Current Stage
Early StageTotal Funding
$38.5MKey Investors
Canaan PartnersCoatue
2025-10-22Series A· $30M
2025-01-01Seed· $8.5M
Recent News
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2025-10-25
2025-10-24
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