Cartier · 5 hours ago
Vice President of Brand Strategy & Planning
New York, United States
Full-time
Onsite
Director/Executive
$240K/yr - $310K/yr
15+ years expCartier North America is committed to fostering diversity and inclusion within its workforce. The Vice President of Brand Strategy & Planning will provide strategic direction and support for the organization, leading the development of key cross-functional projects and elevating data-based insights across Marketing and Communications.
JewelryManufacturingRetail
Responsibilities
Regional Brand Strategy Design & Activation
Partner with the CMO of Cartier North America in the development, conceptualization and formalization of the regional Brand strategy in close collaboration with all internal stakeholders
Ensures successful design and implementation of key brand strategies defined by the North America ExCo and ensures objectives & KPIs are clearly defined and monitored
Articulates and co-constructs holistic activations in co-ownership with experts within the organization
Design and develop a clear, cohesive, and effective communication plan to effectively disseminate the brand strategy across the organization
Leads with their team the 360 strategic project orchestration for North America inclusive of Product, Branding, and corporate initiatives, and partners closely with Commercial, Network, and Client teams
Understands and removes any barriers to executing the Brand strategy, for example: organizational structure, talent, culture, resources, etc
Accountable for leading the Cartier North America annual Market Action Plan process from concept to implementation II. Brand Performance & Analysis
Ensures the development of effective, relevant and cohesive Brand KPI frameworks that capture all key strategic initiatives
Plays a critical role in defining opportunities for business and brand growth through data-based insights and analysis around market data, sales figures, collections performance, market share and clients’ behavior
Oversees Communication budget allocation, coordination and supervision, in close collaboration with each department stakeholders
Ensures campaign ROI measurement and takeaways by partnering with all internal stakeholders locally and globally
Builds up the MarCom teams’ capabilities pertaining to in-depth data analysis by promoting and implementing new tools and dashboards in a continuous improvement mindset III. Team Development & Leadership
Leads by example and nurture strong relationships with key corporate stakeholders, acting as a trusted advisor and strategic partner
Provides leadership to inspire, empower and engage the Brand Strategy & Planning team to achieve key objectives through teamwork and strive for excellence
Leads the Brand Strategy & Planning team to ensure synergies among processes and ways of working and improve collaboration across all corporate departments
Grows talent and team by modeling effective performance and development feedback, attracting and retaining talent and participating in building effective succession plans for MarCom talents
Qualification
Required
15+ years senior executive level experience in a multinational organization
Deep understanding of the luxury environment, the client journey and historic brand management
Exceptional leadership, interpersonal, analytical and organizational skills
Ability to work strategically and collaboratively across departments
Strong ability to see the big picture combined with a pragmatic approach to delivery
High level of integrity and reliability with a strong sense of urgency and results-orientation, with a track record for delivering to plan
High curiosity and desire to seek out new trends and best practices
Digital mindset and ability to encourage others to adapt to new technologies and trends
Preferred
Master's degree in marketing or business administration
Benefits
Medical, dental, and vision programs
Health savings and flexible spending accounts
Access to the employee assistance program for you and your household members
Life insurance
Disability benefits
401(k) with employer match
Wellness reimbursement benefit
Paid time off
Volunteer time off days
Company
Cartier
Cartier is a luxury goods brand that designs, manufactures, and sells fragrances, accessories, jewelry, watches, and other products. It is a sub-organization of Richemont.
5001-10000 employees
H1B Sponsorship
Cartier has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (14)
2024 (9)
2023 (1)
2022 (7)
2021 (2)
2020 (4)
Funding
Current Stage
Late StageLeadership Team
Louis A. Ferla
Chief Executive Officer
Recent News
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