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Sonida Senior Living · 1 month ago

Associate Executive Director/Sales

Santa Barbara, California, United States

Full-time

Onsite

Mid, Senior Level

3+ years exp

Sonida Senior Living is a premier retirement community in Santa Barbara, CA, dedicated to providing quality care to residents in an assisted living environment. The Associate Executive Director/Sales will work closely with the Executive Director to oversee community operations, ensure quality care, and implement effective sales and marketing strategies to meet occupancy and revenue targets.

Assisted LivingElder CareHealth CareHome Health CareLifestyle

Responsibilities

Work closely with Executive Director in all aspects of community operation and development in order to guarantee that the community meets predetermined standards of quality and profitability

Supervises and assists in provision of all Resident services utilizing community staff and care provided by independently contracted ancillary health care providers as requested by Residents and families in order to ensure the best quality care for the Residents

Assists with the development and implementation of sales/marketing plans by working with the Director of Sales and the Sales team in order to accomplish occupancy targets

Manages, coordinates, and directs all Community activities in accordance with state and applicable federal regulations, as well as Community policies in order to ensure compliance across all areas of operation

Operates with resources provided, assures income and expenses are controlled by using annual budget projections to ensure financial targets are achieved

Supports Executive Director to increase occupancy, meet budgeted occupancy and revenue, and maintain a waiting list for available apartments

Keeps updated about relevant operational, competitive analysis data, and company information, in order to respond effectively to lead inquires

Achieves Community sales objectives and move-in goals as identified by the Executive Director and the Regional Director of Sales. Achieves annual budgeted census and per diem targets

Develops and implements marketing plans for the Community. This detailed plan must be refined quarterly for review by the Regional Director of Sales/Marketing

Advises solutions that match prospective Residents’ needs, overcoming objections by demonstrating benefits to prospective Residents, and negotiating a mutually beneficial outcome

Works with appropriate Community Managers to finalize residency contracts, so that sales efforts expended are in proportion to their urgency and appropriateness for the Community. Ensures a smooth transition for the Residents from the sales process through the move-in process