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Kraken · 1 month ago

Sales Strategy and Operations Manager

United States

Full-time

Remote

Mid, Senior Level

$83K/yr - $167K/yr

Kraken is a mission-focused company dedicated to accelerating global crypto adoption. The Sales Strategy and Operations Manager will enhance the global sales team by providing essential tools, processes, and insights, while managing a small team of analysts to optimize sales operations and drive strategic decisions.

BitcoinBlockchainCryptocurrencyEthereum

Growth Opportunities

Responsibilities

Drive CRM and GTM systems infrastructure—ensure high adoption, data quality, and pipeline accuracy across HubSpot (or future CRM) and associated tooling. Automate lead routing, enrichment, and onboarding workflows; enforce SLAs and champion operational efficiency through documentation, governance, and process automation

Lead day-to-day optimization of institutional GTM workflows across compliance, liquidity, and trading connectivity—partnering with Operations, Compliance, and Product to reduce friction and improve trading velocity

Manage sales reporting, analytics, and planning execution using AWS QuickSight, CRM data, and other internal data sources, to deliver actionable insights to executive stakeholders. Support forecasting models, scenario planning, and coverage design in partnership with Sales and Finance

Support sales enablement and pipeline operations—build enablement content (playbooks, battlecards, client-facing collateral), operate pipeline governance processes to ensure hygiene and forecasting accuracy, and partner with Product and Marketing to arm Sales with institutional insights

Work closely with Sales, Marketing, BizOps, Finance, and Product to ensure alignment on metrics, territory planning, and operational goals

Possibility to supervise and mentor a team of analysts, providing direction, feedback, and growth opportunities

Qualification

HubSpotAWS QuickSightSales analyticsSales enablementProcess automationPeople leadershipCrypto knowledgeFinancial services backgroundCommunication skills

Required

Hands-on experience with HubSpot (or equivalent CRM), including pipeline management and sales enablement

Proven ability to analyze sales data, build dashboards (e.g., in AWS QuickSight or Excel), and translate insights into actionable recommendations

Proven track record of streamlining sales workflows, identifying bottlenecks, and implementing scalable processes across teams and geographies

Effective people leadership with experience managing analysts, plus strong communication skills for aligning with Sales, Marketing, and Finance stakeholders

Passion about the cryptocurrency world and most importantly a learning attitude about new crypto-industry trends

Working or at least personally involved with and part of the local crypto community

Believe wholeheartedly in the crypto, cypherpunk, libertarian values of Kraken described in our Tentaclemendments document