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DEPT® · 1 month ago

Director, Integrated Media Strategy & Planning

United States

Full-time

Remote

Director/Executive

$140K/yr - $175K/yr

10+ years exp

DEPT® is a pioneering technology and marketing services company that creates integrated end-to-end digital experiences for brands. The Director, Integrated Media Strategy & Planning will lead strategies for global brands, ensuring that media and creative work together seamlessly to drive growth and build brands.

AdvertisingBrand MarketingDigital MarketingInternetMarketing

Responsibilities

Lead integrated strategy across a portfolio of enterprise tech, software, financial services and innovation-driven clients

Develop forward-looking communications and connections strategies that reflect how consumers experience platforms, content, and culture

Translate consumer behavior insights into actionable advertising strategies that connect brand, performance, and customer experience

Build strong relationships with senior clients, acting as both a thought partner and challenger to elevate their ambitions

Serve as a trusted voice on the role of AI, data, and emerging tech in shaping modern media ecosystems and consumer experiences

Partner closely with client teams and business development leaders to ensure seamless communication, clear expectation setting, and strong client satisfaction

Provide leadership, mentorship, and strategic oversight to directors and senior managers, while also supporting the growth of cross-functional team members

Foster a culture of relentless curiosity and creativity across the Integrated Media Strategy & Planning discipline

Partner with creative, media, data science, and technology leads to deliver integrated solutions that marry storytelling and experiences with targeting and activation

Support new business pitches and organic growth opportunities by shaping compelling strategy narratives

Qualification

Integrated media strategyConsumer insightsCommunications planningEnterprise software expertiseStrategic planningClient managementData interpretationPrimary research methodsC-level presentationsCuriosityTeam leadershipAdaptability

Required

10-12+ years of progressive experience in consumer and cultural insights, strategy, communications planning, and integrated marketing

Proven ability to lead integrated strategies across both B2B and B2C environments

Strong foundation in strategic planning, media strategy, communications planning, and full-funnel media planning

Ability to translate data, market, consumer, and cultural insights into clear frameworks that guide strategy

Track record of successful client management

Proven ability to influence and align diverse stakeholders within large, complex organizations

Confidence in leading workshops, pitches, and C-level presentations

Ability to unite creative and media disciplines through strategic planning

Is equally comfortable working with data, cultural insight, and instinct

Inspires teams through both their ideas and leading by example

Preferred

Agency experience strongly preferred

Demonstrated expertise in enterprise software, technology, or financial services brands or adjacent industry verticals

Ability to link strategy to measurable outcomes by setting clear objectives and KPIs

Deep familiarity with research and planning tools (e.g., MRI, GWI, YouGov, Kantar, ComScore, Pathmatics)

Brings expertise in primary research methods, including qualitative (such as 1:1 interviews, focus groups, digital ethnography) and quantitative (such as surveys, content analysis, competitive analysis)

Demonstrated ability to interpret measurement frameworks, attribution signals, and full-funnel performance data