Towne Park · 2 months ago
VP of Commercial Sales - West Region
Towne Park is a hospitality services company committed to creating smiles by delivering exceptional experiences. The Vice President of Commercial Sales will lead the development and execution of national and regional sales strategies, focusing on revenue growth, strategic partnerships, and alignment with marketing initiatives.
Car SharingHealth CareHospitalityParking
Responsibilities
Identify and onboard all sales resources including direct sales teams, VARs, and independent agents. Develop and implement regional and national sales budgets in collaboration with finance and executive leadership. Establish and manage revenue targets across regional markets. Recommend winning strategies and tactics to executive leadership, including presentations, meetings, and client visits. Develop and implement regional and national sales budgets in collaboration with finance and executive leadership. Establish and manage revenue targets across regional markets
Build and maintain relationships with install and service partners nationwide. Develop strategies for engaging external consultants, operators, and property managers. Drive CRM adoption and ensure accurate opportunity registration and pipeline visibility. Facilitate continuous improvement of the sales process and performance metrics. Build and maintain relationships with install and service partners nationwide. Strengthen regional and national reference networks to support sales efforts. Oversee monthly reporting of key meetings, discussions and correspondence
Collaborate with marketing and PR teams to formulate and execute brand positioning, value propositions, and differentiators. Develop and implement marketing and PR strategies to support sales initiatives and elevate brand awareness. Support internal sales team development and training programs
Develop strategies for engaging external consultants, operators, and property managers. Lead customer outreach programs to enhance engagement and satisfaction. Represent the company at industry events, conferences, and strategic meetings. Support U.S. lobbying efforts and government relations initiatives
Communicate and consult with internal teams to coordinate marketing and sales activities. Assist in the performance of all aspects of sales contracts and collection of payments
Represent the company at industry events, conferences, and strategic meetings. Drive customer outreach programs to enhance engagement and satisfaction
Qualification
Required
10+ years of progressive experience in commercial sales leadership, preferably in commercial parking, transportation, B2B or facilities management
Proven success in managing direct and indirect sales channels
Strong understanding of CRM systems and sales analytics
Experience in developing and executing marketing and PR strategies
Excellent communication, negotiation, and leadership skills
Ability to travel nationally as required
Preferred
Bachelor's degree in related field OR equivalent experience in commercial sales preferred
Experience with government relations and industry lobbying is a plus
Benefits
Employees are eligible to enroll in medical, dental, and vision insurance, accident insurance, critical illness insurance, hospital indemnity insurance, and telemedicine benefits.
Employees are provided company-paid basic life and AD&D insurance as well as short-term and long-term disability.
Employees are also able to enroll in the company’s 401k retirement savings plan.
Employees accrue 0.0654 hours of PTO per hour worked up to a maximum of 136 hours per calendar year.
Employees receive 6 paid holidays throughout the calendar year and employees accrue up to a maximum of 4 paid floating holidays per calendar year.
Company
Towne Park
Towne Park provideshospitality services
Funding
Current Stage
Late StageTotal Funding
$10MKey Investors
Camden Partners
2023-07-05Acquired
2007-08-20Private Equity· $10M
Recent News
2025-10-09
2025-09-30
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