Adobe · 1 month ago
Director of Activation & Enablement
San Francisco, California, United States of America
Full-time
Onsite
Director/Executive
$157K/yr - $315K/yr
10+ years expAdobe is a company dedicated to changing the world through digital experiences. They are seeking a strategic leader for the Director of Activation & Enablement role to design and implement a central function that connects strategy and media implementation.
Artificial Intelligence (AI)ConsultingEnterprise SoftwareGraphic DesignImage RecognitionPhoto EditingSaaSSoftwareUX DesignWeb Design
Responsibilities
Develop, lead, and scale the activation infrastructure layer supporting three distinct strategy teams (Business Professionals & Consumers, C-Pros & Creators, and B2B)
Own media buying across channels (programmatic, social, display, OTT/CTV, DSPs) for shared investments, strategic pilots, and cross-segment initiatives
Define and operationalize shared audience strategies through RTCDP, including segment strategy, reuse, and lifecycle activation
Drive adoption and governance of our use of Generative AI in Performance Marketing across strategy teams—enabling unified planning and activation
Work closely with GMI India and global execution teams to coordinate capacity, procedures, and operational efficiencies across geographies
Establish activation standards, SLAs, and work in conjunction with our Media COE on naming conventions, tagging frameworks, taxonomies, and playbooks that ensure consistency, quality, and scale
Embed real-time monitoring, alerting, post-campaign reviews, and optimization fields across campaigns
Collaborate with strategists, analytics, measurement, and data engineering teams to ensure tight integration between activation and attribution systems (A4T, lift framework, etc.)
Negotiate with and oversee vendor partnerships (DSPs, data providers, media tech partners) to guarantee outstanding activation capabilities and favorable terms
Present activation abilities and insights to senior management and diverse collaborators
Qualification
Required
10+ years of hands-on paid media experience, including 5+ years in media operations, activation leadership, or centralized buying roles
Strong competence in multi-channel media (programmatic DSPs, paid social, OTT/CTV, display, audience data) and proficiency in media stack tools
Proven track record of building scalable activation or enablement functions, playbooks, and standard operating procedures in a complex organization
Experience crafting and operationalizing shared audience strategies, ideally with a CDP or RTCDP backbone
Strong leadership and team-building experience, including managing dispersed or offshore teams
Excellent cross-functional collaborator coordination and executive communication abilities
Analytical approach with the ability to interpret data and measurement to develop activation hypotheses
Collaborating with worldwide execution teams (e.g. GMI / media trading hubs)
Benefits
Competitive total rewards and benefits offered at Adobe.
Short-term incentives are in the form of the Annual Incentive Plan (AIP).
Certain roles may be eligible for long-term incentives in the form of a new hire equity award.
Company
Adobe
Adobe is a software company that provides its users with digital marketing and media solutions.
10001+ employees
H1B Sponsorship
Adobe has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1160)
2024 (1217)
2023 (750)
2022 (878)
2021 (742)
2020 (477)
Funding
Current Stage
Public CompanyTotal Funding
$2.5MKey Investors
Apple
1986-08-20IPO
1984-10-01Series Unknown· $2.5M
Leadership Team
Shantanu Narayen
CEO
Dan Durn
Chief Financial Officer
Recent News
2026-01-16
2026-01-16
Company data provided by crunchbase