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dentsu · 1 month ago

Senior Associate, National Audio Investment

New York - 150 E 42nd

Full-time

Onsite

Mid, Senior Level

$51K/yr - $83K/yr

2+ years exp

Dentsu is a global marketing and advertising agency, and they are seeking a Senior Associate for National Audio Investment. The role involves executing audio buying across various platforms, managing vendor communication, and collaborating with internal teams to meet client goals.

AdvertisingInformation ServicesMarketing

Responsibilities

Support the planning, negotiation, and execution of national audio campaigns across terrestrial radio, podcasting, and digital audio

Issue RFPs, evaluate vendor proposals, analyze research, and build schedules and tactical recommendations aligned to client KPIs

Manage buysheets, pacing, delivery tracking, and optimization needs throughout each campaign

Negotiate rates, added value, bonus weight, and makegoods; document and resolve any delivery shortfalls

Assist with post-campaign analysis and delivery reporting

Ensure all IOs, authorizations, and campaign documentation are accurate, updated, and delivered on time

Partner with Planning, Strategy, Analytics, and Client teams to align on campaign goals, budgets, deliverables, and requirements

Develop and refine internal and external decks (campaign recaps, vendor evaluations, marketplace POVs, upfront materials) and support client-facing discussions

Coordinate timelines and deliverables across teams to maintain smooth workflow and communication

Collaborate with Traffic/Creative teams to ensure timely asset delivery, specs, and flighting details

Translate marketplace learnings and performance insights into future recommendations

Serve as day-to-day contact for network audio vendors; ensure timely communication and follow-ups

Request and review proposals, manage IO updates, and support rate, inventory, and added-value negotiations

Contribute to marketplace updates and category insights to support planning and strategy

Input and maintain campaign data in MediaOcean (Spot Toolkit & Prisma)

Use ACT1 to support planning analysis and campaign evaluations

Monitor billing, reconcile discrepancies, and partner with Finance to resolve issues

Maintain internal trackers, budget summaries, and delivery documentation

Complete post-buy analyses and manage makegoods process

Qualification

Audio investmentVendor managementMediaOceanACT1Media math conceptsCampaign delivery metricsAnalytical skillsProactiveAccountabilityMicrosoft OfficeCommunication skillsProblem-solvingOrganizational skillsAttention to detailCross-functional collaboration