BoF Careers · 1 month ago
Director, Digital Merchandising (WHBM)
Fort Myers, FL
Full-time
Onsite
Director/Executive
10+ years expBoF Careers is a company with approximately 1,300 boutiques and outlets throughout the U.S., seeking a Director of Digital Merchandising. This role is responsible for developing and executing ecommerce strategies to drive sales and profit, overseeing all digital merchandising activities, and collaborating with cross-functional teams to enhance the online customer experience.
Marketing & Advertising
Responsibilities
Responsible for setting strategies for profitable ecommerce growth across digital business consistent with the brand’s Omni-channel initiatives
Responsible for optimizing site experience to drive digital KPIs: conversion, AOV & revenue through merchandising tactics
Partners with Merchandising & Planning to drive product sales/profit and with focus on eCommerce exclusive businesses
Create seasonal financial goals/KPIs for the eCommerce business
Communicates business and consumer results to leadership and cross-functional stakeholder teams leveraging data analytics
Brand owner for website enhancement priorities, partner with Customer Experience, IT & multivariant testing teams to execute
Collaborates with marketing team to build site traffic plans that deliver topline sales targets
Collaborates cross functionally on integrating the Customer Mindset Calendar into PLC key meetings and execution of omni selling strategies that marry to her mindset during key times of the year
Partners with the DC and Customer Service for any ecommerce activities that impact operations and fulfillment (chat, changes in shipping methods, volume projections for staff planning, etc)
Provides brand partners (merchandising, planning, product, marketing, etc) with key insights from website leveraging site/web analytics
Participates in all relevant PLC meetings and provide growth strategies for ecommerce in activities such as SVL and oversight in Final Buy for ecommerce exclusive business
Online execution of brand initiatives
Raises Awareness and drive digital commerce competence across the brand
Grows and retain E-Commerce talent for brand
Values individuality and the diverse talents of their team
Leads the team by communicating expectations, providing guidance, delivering feedback, and empowering the team to be their best
Qualification
Required
Bachelor's Degree required
10+ years' experience in Merchandising and E-commerce and 4-6 years of management experience
Broad based business acumen
Strong ability to build business strategies and implement shorter-term tactical plans that are cost-effective, efficient and realistic
Possess a clear understanding of financial measurements and how to impact them
Demonstrate leadership ability in inspiring and motivating own team
Demonstrated consistent ability to drive financial results and goals
Strong interpersonal skills; excellent written and verbal communication including presentation skills
Excel at working cross functionally – strong influencing skills
Preferred
Master's Preferred
Company
BoF Careers
BoF Careers connects professionals in fashion, beauty and luxury to The Business of Fashion's global marketplace of over 2,000 opportunities.
51-200 employees
Funding
Current Stage
Growth StageCompany data provided by crunchbase