Metagenics · 5 days ago
Generative Engine Optimization Analyst
Jersey City, NJ
Full-time
Hybrid
Mid Level
$105K/yr - $133K/yr
3+ years expMetagenics is dedicated to helping people realize their genetic potential through effective nutritional products. The Generative Engine Optimization Analyst will lead the strategy to enhance brand visibility in AI answer surfaces, focusing on content strategy, prompt engineering, and data analytics to ensure Metagenics' content is recognized and trusted in AI-generated responses.
Health CareLife ScienceMedicalNutraceutical
Hiring Manager
Kyle Demarest
Responsibilities
Define and own the roadmap for Metagenics’ visibility in AI answer systems (ChatGPT, Perplexity, Gemini, Claude, etc.)
Identify thematic and content opportunity areas (topics, health conditions, product categories) that are likely to be queried by users via generative systems
Align generative answer optimization (GEO) strategy with broader SEO, content, brand, and regulatory goals
Design content frameworks, templates, and prompt formats optimized for AI systems (e.g. question-answer formatting, chunking, context cues)
Embed AI-relevant metadata, “citation cues,” and structured signals that increase the probability of being referenced by models (e.g. semantic anchors, topical hierarchies)
Apply structured data (e.g. JSON-LD, schema.org, “llms.txt” or equivalent) or AI metadata where applicable to guide model indexing or citation
Work with content authors to craft or adapt content that is “AI-friendly” (clear explanatory style, sourceable claims, modular and atomic building blocks)
Develop and execute experiments to test prompt formats, content chunking strategies, metadata cues, context windows, and citation likelihood
Monitor how various generative systems are citing, summarizing, and referencing content across topics, and reverse engineer “why this content was selected.”
Use internal analytics, logs, and third-party tools to monitor when and how Metagenics content is surfaced in AI answer surfaces, and to detect gaps or biases
Define key success metrics (e.g. mention/citation frequency, share of AI answers, clickthrough from AI responses, downstream site engagement)
Track shifts over time in model behavior, prompt trends, and system updates (e.g. new LLMs, citation strategies)
Produce regular dashboards and executive reports showing performance, insights, and recommendations
Partner with SEO, content, UX, engineering, legal/regulatory, and medical teams to ensure content is both optimized for AI systems and compliant with health / scientific standards
Educate internal stakeholders (writers, content leads, product teams) on best practices for generative answer optimization
Maintain guidelines, playbooks, and version control of prompt templates, metadata frameworks, and experiment protocols
Qualification
Required
3–5+ years in SEO, content strategy, digital marketing, or AI/ML specialization with direct experience or curiosity in content optimization for generative systems
Familiarity with how large language models (LLMs) ingest, summarize, and cite content; interest or experience in prompt engineering
Experience designing experiments and interpreting model behavior, A/B or multivariate experimentation
Strong analytical skills: ability to interpret logs, data, citations, and model output to generate strategy
Excellent writing and content structuring skills, especially for modular, concise, explanatory content
Ability to work cross-functionally, manage ambiguity, and influence stakeholders
Preferred
Prior experience specifically optimizing for ChatGPT, Perplexity, Gemini, Claude, or other generative platforms
Knowledge of advanced metadata / schema design oriented for AI indexing (e.g. llms.txt, AI metadata tags)
Experience with content in regulated or health / scientific domains, with understanding of compliance constraints
Basic technical skills (JSON, schema markup, API integration) or ability to partner with engineers
Background or interest in AI, NLP, or information retrieval research
Benefits
Medical, dental, vision
Annual employer HSA (Health Savings Account) funding for eligible employees who elect an HSA medical plan
STD, LTD, Basic Life AD&D coverage
401k + employer matching
Free mental health resources through wayForward
Vacation and Sick Time
2 Volunteer Days off per year
Emergency evacuation time off
11 paid company holidays
1 Floating holiday to celebrate your birthday or important religious/holiday to you
Quarterly product allowance to use towards your favorite Metagenics products!
Product discount
Peer to peer recognition programs & more!
Company
Metagenics
Metagenics, headquartered in Aliso Viejo, CA, is a global life sciences company focused on reversing chronic illness and improving health.
501-1000 employees
H1B Sponsorship
Metagenics has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2025 (1)
2024 (2)
2023 (1)
Funding
Current Stage
Late StageTotal Funding
$39.1MKey Investors
Bison Capital Asset Management
2021-10-08Acquired
2009-09-18Series Unknown· $28.1M
2005-05-31Series Unknown· $11M
Leadership Team
Patrick Sly
Chief Executive Officer (CEO) | Member of Board of Directors
Recent News
2025-12-01
2025-08-30
Company data provided by crunchbase