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Carhartt · 5 months ago

Sr. Digital Data Analyst

United States

Full-time

Remote

Senior Level

5+ years exp

Carhartt is a company inspired by hard work, honoring the legacy of its founder. The Senior Digital Data Analyst is responsible for analyzing and providing insights from digital data to support consumer-facing programs, ensuring high-quality data availability, and leading strategic decision-making processes.

Consumer GoodsFashionManufacturingRetail

H1B Sponsor Likely

Responsibilities

Correlate and track unique new and repeat visitor trends, consumer profiles and user behavior trends

Understand website effectiveness and conversion funnel including pathing and fallout analysis

Create vision for digital marketing tracking strategy and ensure visits are classified in the correct marketing channel

Understand digital marketing effectiveness and develop analysis and recommendations for increased effectiveness

Provide analysis of key digital feature usage such as personalization, create a return, chat with customer service and create an account

Provide oversight that tracking requirements for website (i.e. assignment of eVars, sProps, and Events) ensure that analysis of Key Performance Indicators and Key Business Requirements are possible

Maintain SDK and perform testing on implemented tracking

Set up and maintain data connections, Marketing Channels and SAINT Classifications

Build reports in Adobe to answer key repeatable business questions that can be accessed at any time and manage subscriptions

Provide self-service training and mentor business end users on how to think about assigning KPI’s to their business, build reports, and pull related data from Adobe

Use all tools at disposal to knit together holistic view of consumer journey, including Quantum Metrics, Evergage and Adobe Analytics

Tie threads with other data analysts to provide cross-domain view of consumer interaction with the Carhartt brand across Carhartt.com, Carhartt Company Gear Direct to Consumer, and Carhartt.com EMEA

Qualification

Adobe AnalyticsGoogle AnalyticsTealiumClickstream analysisDashboard buildingCross-functional collaborationWritten communicationOral communicationOrganizational skills

Required

Bachelor's degree in Math, Statistics, Computer Science, Engineering, Economics, or related field and/or equivalent years of relevant experience

Minimum of 5-6 years of BI and Analytics experience inclusive of 2-3 years building dashboards and delivering clickstream analysis & recommendations using Adobe Analytics or Google Analytics

Experience presenting to & working with all levels of management, including negotiation of deliverables

Proficient at debugging and identifying root cause of tracking issues; demonstrated knowledge of common types of issues

Exemplify a sophisticated understanding of how web analytics tooling works, such as persistence of IDs/variables, cross-device tracking, data layers and processing rules

Demonstrated curiosity resulting in ability to turn insights into recommendations

Strong cross-functional collaboration skills and the proven ability to work effectively with numerous stakeholders and contributors, both internally and externally

Excellent written and oral communication skills with the proven ability to communicate with all levels including management and retail partners

Strong organizational skills with demonstrated ability to prioritize workload and attention to detail

Preferred

1 year using Tealium and proficiency with Utag data layer preferred

Experience deploying analytics in asynchronous/single page application (built on Angular.js) preferred

Company

Carhartt

Glassdoor4.1

Carhartt manufactures premium clothing known for exceptional durability, comfort, quality of construction.

Founded in 1889

Dearborn, Michigan, USA

1001-5000 employees

http://www.carhartt.com

H1B Sponsorship

Carhartt has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2025 (2)

2024 (4)

2023 (2)

2022 (10)

2021 (6)

2020 (1)