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DreamWorks Animation · 1 month ago

Associate Manager, Brand & Consumer Engagement

100 Universal City Plaza, Universal City, CALIFORNIA

Full-time

Hybrid

Entry, Mid Level

$65K/yr - $80K/yr

2+ years exp

NBCUniversal is one of the world's leading media and entertainment companies. The Brand Strategy & Consumer Engagement Associate Manager is responsible for contributing to the development, execution, and analysis of multiplatform marketing campaigns that build brand equity and drive consumer engagement for Universal Television Entertainment properties.

AnimationFilmMedia and Entertainment

Growth Opportunities

Responsibilities

Contribute to driving marketing efforts across entertainment titles, including implementing strategy, managing campaigns, and gathering results – all with the goal of building brand equity, driving consumer engagement and viewership of content

Serve as funnel of information, proactively ascertaining information for each title, gathering all needed marketing elements, understanding the day-to-day production needs, show creative, and overall voice of the consumer, especially in context to culture

Collaborate and ideate with key teams (media, social, sales, programming, publicity, production, internal creative, agencies) to help the creation of innovative, impactful multiplatform campaigns that deliver on audience targets and overall goals

Act as a point of contact with external agencies and partners, leading communication while building relationships, providing strategic/creative feedback and managing approvals

Maintain project tracking for multiple workstreams and deliverables to meet deadlines

Qualification

Marketing experienceCampaign managementData visualizationProject managementStrategic thinkingCollaboration skillsCritical thinkingAttention to detailCreative problem-solvingTeam player

Required

Bachelor's Degree

Must be willing to work in Los Angeles, CA

2+ years marketing experience (preferably in the entertainment/media industry) – includes experience in strategy development, campaign execution/management, or social/digital platform fundamentals

Willingness to work overtime, atypical hours and on some weekends with short notice (small amount of travel involved)

Flawless visual storytelling and data visualization skills (PowerPoint, Keynote, etc.) to powerfully bring ideas and insights to life

Excellent critical thinking, business writing, collaboration and positive interpersonal skills

Strong attention to detail

Confident, driven self-starter, with a dedication to excellence and maintaining a positive work environment

Passion for television, entertainment and consumer marketing - this role requires a connection and/or understanding of cultural trends and consumer mindsets, someone excited by creative innovation

Comfortable working in a fast paced, high volume, ever-changing environment

Cross-functional thinker who can collaborate with internal teams across every phase of a campaign

Strong project management and organizational skills

Strategic thinker and creative problem-solver

An enthusiastic team player that takes accountability and ownership of all work they manage and produce