BD Nogales Norte · 2 months ago
Director of Integrated Marketing Communications
Sparks, MD
Full-time
Onsite
Lead/Staff, Director/Executive
$148K/yr - $266K/yr
5+ years expBD Nogales Norte is one of the largest global medical technology companies, dedicated to advancing health through innovative solutions. The Director of Integrated Marketing Communications will lead the development and execution of strategic marketing communication plans to support the Diagnostic Solutions business, focusing on digital and traditional marketing strategies to enhance customer experience and drive revenue.
Consumer Goods
Responsibilities
Directs the development and execution of strategic communication plans
Collaborates with Regional and Global Marketing leadership and MarCom associates to align with and support marketing objectives, drive strategic priorities, and execute tactics
Alignment is across all aspects, including the development and standardization of brand positioning, content creation, core messages, regional-specific value propositions for target segments, marketing mix, strategically relevant marketing claims and calendaring of campaigns
Works in close collaboration with the Regions, Business, and the Corporate digital COE on the refinement of a complete and consistent digital comms environment inclusive of infrastructure and configuration of digital tools, starting with audit and analysis and connecting the whole ecosystem to build, execute, optimize, and measure integrated campaigns
The overall development of the strategy, design and implementation, corresponding software elements and measurement of digital campaigns in terms of investment, return and effectiveness, from the top of the funnel to opportunity creation in Salesforce
Leading the architecture and technology associated with web experience, web design, e-catalogues, and e-business
Proven history of driving revenue through high quality lead generation, with a constant focus on data quality, SQLs, and opportunities within our CRM
Drives standardization of brand messaging, positioning and core value offers that ladder up to overarching solutions (i.e., BSI, etc.) Rationalizes, coordinates & rebrands existing, high value collateral as necessary across brochures, photo shoot, claims, approvals, printing, websites, etc
Leads key stakeholders in the development of creative briefs and review creative concepts to ensure effective alignment with business goals, marketing objectives, BD brand identity
Supports OUS teams with strategic tradeshows and events; develops and executes US region tradeshow and event strategy and execution– including communication strategies and lead viable tactics that deliver measurable results
Actively leads, builds, and manages the internal design team and leverages external agencies to support projects that can’t be addressed by the internal team
Ensures compliance to BD Quality/Regulatory/Legal and MarCom operational policies and procedures
Administers the quality LMR review/approval system and process
Individual is responsible for expense management, and for the accurate reporting of budgets and mROI on a regular basis
Proactively shares best practices and learnings with peers across the organization and with the broader commercial team
Qualification
Required
Minimum of 5 years' experience managing marketing teams in a high tech and/or medical industry
Experience successfully building, coaching, and motivating teams while holding employees accountable
Bachelor's degree required in related field, i.e., Communications and/or Marketing
Experience in communications planning, working with creative agencies, development of positioning & messaging, including sales messaging/white board development, managing print production, photo and video shoots, and design projects is mandatory
Demonstrated advanced knowledge of digital marketing, internet trends and practices, and appropriate platforms and methodologies based on business needs
Strong planning, organizational, and analytical skills
Deep experience with launching integrated marketing campaigns and brand development
Strong ability to communicate effectively with all levels of the organization (verbal, written and presentation skills)
Ability to work with other disciplines in an international environment
Experience in the Adobe Experience Suite of products, marketing automation platforms, and Salesforce CRM is a must
Demonstrated ability to establish and maintain effective working relationships with all constituents across a matrixed organization
Ability to travel 25%
Preferred
Master's degree preferred
Benefits
A valuable, competitive package of compensation and benefits programs
Investment in our associates—their well-being and development
Rewards and recognition opportunities that promote a performance-based culture
Company
BD Nogales Norte
Somos una empresa multinacional dedicada a la manufactura de dispositivos de uso médico a través de los cuales seguimos impulsando el mundo de la salud.
1001-5000 employees
H1B Sponsorship
BD Nogales Norte has a track record of offering H1B sponsorships. Please note that this does not
guarantee sponsorship for this specific role. Below presents additional info for your
reference. (Data Powered by US Department of Labor)
Distribution of Different Job Fields Receiving Sponsorship
Represents job field similar to this job
Trends of Total Sponsorships
2023 (66)
2022 (4)
2021 (3)
Funding
Current Stage
Late StageCompany data provided by crunchbase