Apply on Employer Site

Abbott · 1 month ago

Product Manager, Global Strategic Marketing

United States - California - Alameda

Full-time

Onsite

Mid, Senior Level

$112K/yr - $224K/yr

4+ years exp

Abbott is a global healthcare leader that helps people live more fully at all stages of life. As a Product Manager in Global Strategic Marketing, you will drive go-to-market launch strategies and collaborate with cross-functional teams to ensure the success of the FreeStyle Libre brand. Your role will involve market analysis, product development, and execution of marketing strategies to enhance product visibility and growth.

BiotechnologyEmergency MedicineGeneticsHealth CareHealth DiagnosticsManufacturingMedicalMedical DeviceNutritionPharmaceutical

H1B Sponsor Likely

Responsibilities

Be the global product and market expert, providing in-depth knowledge of market trends and dynamics, competitive landscape, critical market success factors, and customer needs

Serve as global marketing lead in new product development process, partnering with program management and development teams to define and develop next-generation products and on-market product improvements centered on meeting true user needs

Collaborate with key cross-functional partners (Insights, Product Management, Market Access, Strategic Planning) to drive direction of go-to-market (GTM) launch plans for new products and on-market product improvements

Ensure pull-through of GTM plan in partnership with Areas and Country colleagues to meet launch objectives and roll in local learnings and insights

Partner with the Clinical team to execute strategic publication initiatives that support new product launch and market development initiatives

Partner with the Medical team to execute communication strategy that highlights the clinical value proposition of the FreeStyle Libre portfolio of products. Collaborate with global and local key opinion leaders to drive penetration and new market development initiatives

Develop and deliver product launch toolkits that provide impactful new product messaging and education to Area and Country commercial teams, including product training, positioning, key messaging, brochures etc

Partner with Regulatory Affairs, Legal and Medical colleagues in the development and review of marketing materials to ensure competitiveness, accuracy, and compliance

Qualification

Product marketingMarket analysisProject managementHealthcare experienceTeam leadershipCommunication skillsInfluence managementAnalytical skillsCreative agency managementBudget managementInnovative thinkingDiabetes category experience

Required

Bachelor's Degree, preferably in Marketing, Business, Engineering, Life Sciences, or a related field

Minimum of 4+ years of experience in product marketing and/or product management in healthcare, pharmaceutical, consumer, or in a regulated industry. MBA with 2+ years of related experience will be considered

Preferred

Ability to work effectively within a team in a fast-paced changing environment

Ability to lead/manage program budgets monthly, create and manage purchase orders and scope of work documents with procurement

Ability to lead and manage creative agencies to deliver effective Consumer and Healthcare Profession marketing materials

Innovative and able to think open, broadly and strategically

Experience in the diabetes category

Benefits

Free medical coverage for employees via the Health Investment Plan (HIP) PPO

An excellent retirement savings plan with high employer contribution

Tuition reimbursement, the Freedom 2 Save student debt program and FreeU education benefit - an affordable and convenient path to getting a bachelor’s degree.

Company

Abbott

Glassdoor3.8

Abbott is a healthcare company that produces diagnostic kits, medical devices, nutritional products, and branded generic medicines.

Founded in 1888

Illinois City, Illinois, USA

10001+ employees

https://www.abbott.com

H1B Sponsorship

Abbott has a track record of offering H1B sponsorships. Please note that this does not guarantee sponsorship for this specific role. Below presents additional info for your reference. (Data Powered by US Department of Labor)

Distribution of Different Job Fields Receiving Sponsorship

Represents job field similar to this job

Trends of Total Sponsorships

2021 (1)