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Texas Capital · 1 month ago

Paid Media Marketing Lead

Dallas, TX

Full-time

Onsite

Senior Level

5+ years exp

Texas Capital is built to help businesses and their leaders. The Paid Media Marketing Lead will own the firm’s overall paid media strategy and execution, managing external media agency relationships and optimizing campaigns across various platforms to enhance brand visibility and revenue growth.

BankingFinanceFinancial Services

Responsibilities

Manage the relationship and strategy with the advertising media agency to align with company’s strategic objectives

Help optimize the overall Marketing Technology ecosystem to align current capabilities to maximize campaign effectiveness and identify optimization opportunities

Work closely with marketing stakeholders to develop strategy for integrated paid media campaigns including, but not limited to digital display, placement of native content, affiliate content, search, paid social posts, print and out of home

Establish, nurture and manage direct partnerships with media outlets, influencers and other strategic collaborators

Negotiate placements, sponsorships and co-marketing opportunities with partners to maximize reach and effectiveness

Conduct keyword research, audience targeting and competitor analysis to inform campaign strategies

Collaborate with creative, analytics and product teams to ensure cohesive messaging and consistent brand representation

Manage campaign budgets and forecast spend, establish KPIs, monitor impact and report out on return on investment of integrated marketing campaigns

Vet affiliate and third-party vendor opportunities to innovate on new go to market strategies and to reach new audiences

Remain up to date with the latest advertising and media trends to drive business initiatives now and forward looking to enhance overall effectiveness of media and advertising strategy

Qualification

Paid media strategyDigital marketingAdvertising platformsBudget managementAnalytical skillsMarketing automation toolsCross-functional collaborationCommunication skillsProblem solvingOrganizational skillsAdaptability

Required

5-7 years' experience in advertising, media, digital marketing or a related field

Bachelor's degree in business, marketing, or related degree

Proficiency with advertising platforms such as Google Ads, Meta Ads Manager, LinkedIn Campaign Manager, and familiarity with marketing technology platforms and agency management

Experience managing multi-million dollar paid media budgets across multiple brands

Demonstrated ability to collaborate with cross-functional teams

Superior communication, problem solving skills and ability to learn and adapt quickly

Experience managing or negotiating direct partnerships with media outlets and strategic collaborators

Strong analytical skills, with the ability to interpret data and provide actionable insights

Familiar with marketing automation tools and analytics platforms such as SFMC, Google Analytics, Google Tag Manager, audience segmentation tools, etc

Self-motivated and strong organizational skills

Demonstrates flexibility and thrives in fast-paced, dynamic and changing environments

Comfortable using collaboration and CRM tools such as Asana and Salesforce